‘Automotive Advertising Part 1’ Category

Harni-Man-Of-Action…a lifetime of creating action shots!

Harni-Man-Of-Action…a lifetime of creating action shots!

Harni-Man-Of-Action…the label I was given by the first AD on a shoot… I don’t refer to my business as ‘Octane-fuelled Brand Building’ for nothing. Having waxed lyrical recently about my experience handling in-studio shoots, I thought I’d get everyone’s energy levels up again with a trip down ‘amnesia’ lane on some of my most amazingly […]

Continue Reading —›
Tranquility and the Muonionalusta meteorite

Tranquility and the Muonionalusta meteorite

Released to the press & public in Geneva this week – our latest work with Rolls-Royce – the Phantom Tranquility. The brief was to produce a suite of images and cinemagraphs inspired by celestial bodies to give a feel of ‘other worldliness’. This stunning car has some incredible features including a piece of the 1906 […]

Continue Reading —›
Saatchi & Saatchi…and MadCow

Saatchi & Saatchi…and MadCow

Just released this week is the latest press campaign commissioned by Saatchi & Saatchi London for Zovirax/GSK. We were tasked with creating a press ad to fit both 48 sheet and 6 sheet poster format executions, shooting models, props, vehicles and landscapes on location then integrating with CGI elements of a virus and force field. Production […]

Continue Reading —›
ST-Line S-Max – ‘Go Further’

ST-Line S-Max – ‘Go Further’

Coming to a billboard near you! Just released is our new Pan-European press campaign for Ford of Europe featuring the ST-Line S-Max, so look out for it in the press & outdoor. The shoot itself took place last Autumn in Northern Spain amidst some pretty fierce coastal storms – waves breaching the seawalls & crashing […]

Continue Reading —›
Blacklight – ‘See Design in a New Light’

Blacklight – ‘See Design in a New Light’

We shot the ‘Blacklight’ stills project with Jaguar just at the end of last year…the images and film are now released. A couple of days were spent on location at The Printworks in London with the Jaguar luxury performance SUV, the F-PACE, shooting around a custom made rig to produce the liquid droplet effect on […]

Continue Reading —›
Great Phantoms…in the studio with Eleanor

Great Phantoms…in the studio with Eleanor

In a strange turnaround, having spent most of the winter freezing out on location, most of this Spring & Summer has been spent in various car studios…and we have had the pleasure of Eleanor’s company for a major part of it. For those of you asking ‘Who on earth is Eleanor & why has she […]

Continue Reading —›
Mads Mikkelsen…Le Fantôme & The Edge

Mads Mikkelsen…Le Fantôme & The Edge

A few weeks ago, we were on location with Mads Mikkelsen in the role of Le Fantôme,  the new short film for the Ford Edge, shot in Croatia. When I say ‘short film’, it is an 8 minute long story – quite unique in car advertising terms – featuring the StarWars/ Marvel/ James Bond Scandi-Baddie […]

Continue Reading —›
‘Showing the World How It’s Done’ – Sahara press campaign

‘Showing the World How It’s Done’ – Sahara press campaign

You may remember a couple of months ago that we went on a road-trip to the Sahara for the ‘Showing the World How It’s Done’ press campaign. This journey started with the shoot cars at Mitsubishi HQ in the UK, through France, Spain, Portugal & Morocco…and back – a trip of over 5,000 miles. We were commissioned to […]

Continue Reading —›
Adventure Advanced – can the ASX Satisfy an Adrenalin Junkie in the City?

Adventure Advanced – can the ASX Satisfy an Adrenalin Junkie in the City?

This week, the Adventure Advanced press ads are released from the shoot I did with the Mitsubishi ASX, a gig with a very clear brief. You may have already seen the TV commercial that has been running, that gives a clear definition of what this crossover vehicle is portraying. Condensing an advertising message into one image […]

Continue Reading —›
Glamour & Grime – BTS on the L200 Shoot

Glamour & Grime – BTS on the L200 Shoot

I do enjoy a location shoot like this, not because of the conditions but more because of the results they create. Let me start from the beginning. I’d just returned from the heat & dust of a GMC location shoot in 100 degree temperatures in the US when this project came in. The brief – show the […]

Continue Reading —›