‘Automotive Advertising Part 1’ Category

On Location in Lockdown

On Location in Lockdown

Just when we thought we were condemned to be ‘confined to barracks’ indefinitely in Lockdown 3.0 at the beginning of 2021, our friends at McCann got in touch for a cool project to shoot the Vauxhall Electric range – Mokka, Corsa & Vivaro for the ‘Switch to Electric’ TVC.

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Britain: cancel the osteopath – Ford have it covered!

Britain: cancel the osteopath – Ford have it covered!

Believe it or not, this time last year I wasn’t in my pyjamas writing a blog, lukewarm tea by my side and reruns of Bake Off droning on the tele in the background whilst simultaneously staring into the impending abyss of another lockdown and the reality of life under Tier 4 restrictions… I was out in the field, shooting a project that at the time I couldn’t of guessed would have such meaning and resonance a year on, in addition to that which it had at the time of its conception and release. Ford: Backbone of Britain.

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Interviews from Isolation:

Interviews from Isolation:

Looking for any excuse to take my Jaguar collection out for a spin I got in touch with the fine fellas who accompanied me on my various safaris to capture these fantastic beasts in their (not-so) natural habits and here are their stories…

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Behind The Lens – 2019 in Focus

Behind The Lens – 2019 in Focus

12 Days of Christmas ‘Happy Harniman’ Giveaway – Last Call! Hello All! Firstly, a big congratulations shout out to Charlotte Perry, Hernan Ruiz and Lecia Badran Doane who currently have their choice of one of my autographed images winging their way to them! We pulled their names in a live drawing last Sunday evening after […]

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Harni-Man-Of-Action…a lifetime of creating action shots!

Harni-Man-Of-Action…a lifetime of creating action shots!

Harni-Man-Of-Action…the label I was given by the first AD on a shoot… I don’t refer to my business as ‘Octane-fuelled Brand Building’ for nothing. Having waxed lyrical recently about my experience handling in-studio shoots, I thought I’d get everyone’s energy levels up again with a trip down ‘amnesia’ lane on some of my most amazingly […]

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Tranquility and the Muonionalusta meteorite

Tranquility and the Muonionalusta meteorite

Released to the press & public in Geneva this week – our latest work with Rolls-Royce – the Phantom Tranquility. The brief was to produce a suite of images and cinemagraphs inspired by celestial bodies to give a feel of ‘other worldliness’. This stunning car has some incredible features including a piece of the 1906 […]

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Saatchi & Saatchi…and MadCow

Saatchi & Saatchi…and MadCow

Just released this week is the latest press campaign commissioned by Saatchi & Saatchi London for Zovirax/GSK. We were tasked with creating a press ad to fit both 48 sheet and 6 sheet poster format executions, shooting models, props, vehicles and landscapes on location then integrating with CGI elements of a virus and force field. Production […]

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ST-Line S-Max – ‘Go Further’

ST-Line S-Max – ‘Go Further’

Coming to a billboard near you! Just released is our new Pan-European press campaign for Ford of Europe featuring the ST-Line S-Max, so look out for it in the press & outdoor. The shoot itself took place last Autumn in Northern Spain amidst some pretty fierce coastal storms – waves breaching the seawalls & crashing […]

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Blacklight – ‘See Design in a New Light’

Blacklight – ‘See Design in a New Light’

We shot the ‘Blacklight’ stills project with Jaguar just at the end of last year…the images and film are now released. A couple of days were spent on location at The Printworks in London with the Jaguar luxury performance SUV, the F-PACE, shooting around a custom made rig to produce the liquid droplet effect on […]

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Great Phantoms…in the studio with Eleanor

Great Phantoms…in the studio with Eleanor

In a strange turnaround, having spent most of the winter freezing out on location, most of this Spring & Summer has been spent in various car studios…and we have had the pleasure of Eleanor’s company for a major part of it. For those of you asking ‘Who on earth is Eleanor & why has she […]

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