‘Automotive Advertising Part 3’ Category
Back in studio with Phantom Series II
We hunkered down in studio over a few winter weeks with the new Phantom Series II to shoot a whole range of hero cars and creative details for the 2022 launch by Rolls-Royce. Two special cars – standard and extended wheelbase versions, featuring as always some beautiful details – starlight headliner, starlight headlamps and as […]
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Analogue Archive – Just got to LOVE analogue rig photography!
‘What have we been up to during lockdown?’ It’s the question right now, isn’t it?
Well, we’ve been compiling material in the ‘Analogue Archive’ and posted some of the best of the best on Instagram every day.
FOCUSED – Ads in Black & White
“Black and white images can lead the consumer to focus on the abstract, essential and defining components of a product.” – The Journal of Consumer Research, University of Chicago Press I have recently been immersed in two major automotive brand shoots and plunged into 2020 and the world of commercial automotive photography with a vengeance! […]
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Finding Epic 49° 10′ 49.30″ N -2° 14′ 45.06″ W
Head South, not North – in the UK when most people think 4×4 locations they think Scotland, Wales & all points north – yawn, predictable and possibly rather cliched! But then I suppose if you are a clothing company – waxed jackets, wellies & tweed caps with gundogs…why not? To find something different you need […]
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Two Seasons in One SUV Shoot…
Coming to a billboard near you…part 2! Just out is our latest Pan-European 48 sheet poster campaign for the Ford SUV range, so keep an eye out for them when you are out & about and in the press. Real cars & real photography. Our brief was to create single and multiple images for the […]
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Ghost…For ‘A Life of Style & Substance’
Following the success of the Phantom imagery earlier this year, we were invited to shoot the fabulous new Ghost for the launch this week. Our brief was to capture the iconic lines and unique features of the new Ghost – to quote Giles Taylor, Director of Design at Rolls-Royce, ‘The most successful designs always come […]
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Sierra and Sunshine in the States – on location for GMC
It was a few months back when I travelled to the US to shoot the images for the Sierra and Canyon models for GMC. (You may remember the BTS blog about ‘technological warfare’ as we pondered on wether our tech was being used against us!) The weather was glorious, just what you’d hope for when […]
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A Remote Location for the Mitsubishi Shogun is Isles Away
Often, in pursuit of the perfect shot, irony creeps into the proceedings. In order to create contrast, to make a vehicle stand out and to make an impact, we need to push the car to its limits and take it out of its comfort zone. Many people believe that auto photography is simply taking shots of […]
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Utah Gets Us Rattled – GMC Canyon shoot
It’s been a few years since I left college and started working with iconic photographers, such as the Magnum guys before venturing off on my own. I remember every single gig I’ve taken on in all that time but now and again one comes along that provides good dinner conversation! This shoot is exactly that as the challenging weather, […]
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MG Use Our Shots to Reveal the New Mini Model
A few weeks ago we took you on a journey to a motor show in Shanghai and back to sunny Birmingham. ( MG3 Studio shoot ) With our MG buddies (@oneblackbear) just around the corner, we’ve been popping by a bit to see how they’ve been playing with the images we took. The results are […]
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- Back in studio with Phantom Series II
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