Saatchi & Saatchi…and MadCow

Saatchi & Saatchi…and MadCow

Just released this week is the latest press campaign commissioned by Saatchi & Saatchi London for Zovirax/GSK.
We were tasked with creating a press ad to fit both 48 sheet and 6 sheet poster format executions, shooting models, props, vehicles and landscapes on location then integrating with CGI elements of a virus and force field.

Zovirax Saatchi Morocco

Zovirax Saatchi Morocco

Zovirax Saatchi Morocco

Zovirax Saatchi Morocco

Production was by the great guys from Madcow, who we worked with on the Jaguar F-Type ‘Art of Sound’ project (conceived by Nick Hearne from Spark 44 London)  And so all of the UK team & models flew to meet with the local crew & guides in Morocco at the back end of 2018.

The journey to location took us through dunes & along dusty tracks way, way out in the middle of nowhere.
We dismissed the idea of air-conditioned five star hotels in favour of a collection of mud huts in a wadi affectionately christened ‘the pizza ovens’ for pretty obvious reasons! This gave rise to some great evenings after wrapping the days shooting spent chatting & drinking the local brews around camp.

We spent a week or so in the desert with Hummers, drones, models, extras and completed the post production on returning back to UK.

As always – a massive thanks to the team on the trip Lauren, Gabriel, Megan & the Saatchi & Saatchi team, Pete, Nicholas and team from Mad Cow and the production team back at base….looking forward to working with you all again 🙂

Saatchi & Saatchi team Morocco

Saatchi & Saatchi team Morocco

Saatchi & Saatchi shoot Morocco

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Saatchi & Saatchi Zovirax final 6 sheet poster execution

Saatchi & Saatchi Zovirax final 6 sheet poster execution

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