During the summer, we had another great press ad shoot with the Mitsubishi team, this time in the moody mountains of Wales. The brief was to capture the cars in epic landscapes & Snowdon came up trumps, with a mix of all weathers – brilliant sunshine, fog and torrential rain all in a few days. […]
Continue Reading —›You may remember a couple of months ago that we went on a road-trip to the Sahara for the ‘Showing the World How It’s Done’ press campaign. This journey started with the shoot cars at Mitsubishi HQ in the UK, through France, Spain, Portugal & Morocco…and back – a trip of over 5,000 miles. We were commissioned to […]
Continue Reading —›Last week we returned from an unusual and pretty demanding location shoot when we took the new Mitsubishi L200 on a Roadtrip from the Cirencester HQ of Mitsubishi UK to the Sahara to shoot a series of press ads. Normally on a photographic shoot we (client, agency, myself, digi tech, assistant and producer) fly in […]
Continue Reading —›I do enjoy a location shoot like this, not because of the conditions but more because of the results they create. Let me start from the beginning. I’d just returned from the heat & dust of a GMC location shoot in 100 degree temperatures in the US when this project came in. The brief – show the […]
Continue Reading —›While we were away, downing cold beers at the top of a mountain in Spain and stripping off our cycling ‘mankinis’ in Guernsey (heaven knows why we didn’t wait for some warmer weather) the latest adverts for Mitsubishi started to appear all over the place. Of course I’d seen the finished product – we’d created […]
Continue Reading —›Every car I shoot has its own USP. It’s either great as a nippy city car, excellent on long winding roads “Italian Job” style or capable of climbing the most hostile landscapes in the middle of the Moors. The car usually gives me an idea of where the shoot will take place. If it’s urban, […]
Continue Reading —›Anyone that’s complained that our winter hasn’t been white enough needs to go to the top of a hill in the middle of the country on a windy day. I’m not going to complain too much as I’ve seen what winter’s done to the homes of my friends in the South, and we’d probably prefer […]
Continue Reading —›I like having fun with landscapes; with the natural world you can pull it, merge it and reshape it. Make it hyper-real and more beautiful or more sombre than it actually is. With idealised, fabricated landscapes you can throw in mundane objects and create your own tough, forbidding images. Very scifi. Fun to play with. […]
Continue Reading —›