‘Automotive CGI’ Category
Interviews from Isolation – Life On Mars
Interviews from Isolation – Life On Mars. Rather than feeling ‘alienated’ I reached out to some of my friends and colleagues…
Continue Reading —›
C.G.I. – Capture, Generate…..Innovate!
For those of you with long memories, my ‘CGI journey’ started in 2004, setting up a CGI production studio AIR-CGI (Automotive Image Rendering) in 2006 and creating Ford USA’s first CGI press ad campaign for their new model, the Ford Edge. Our Mars press ad with AMVBBDO London won a Campaign Photo Award shortly after, […]
Continue Reading —›
Numbers Never Looked This Good
You must have been living on a desert island if you haven’t seen at least one of the new Mitsubishi PHEV ads from the latest ‘Numbers Never Looked This Good’ campaign! The campaign has been running for the past couple of weeks on TV & in the press, online and digital boards in cities all […]
Continue Reading —›
Pure Electric Performance – the Detroit Electric SP:01
You may remember a few months ago I had a shoot in the city creating backplates & HDRs for a top secret car, yet to be released. To jog your memory, we worked into the night on cranes, while a cute kid played with the cube on the cobbled street? Now I can finally unveil it, as the […]
Continue Reading —›
Hi Ho Savannah Lining – BTS on a CGI shoot
If you’ve ever thought that photography for CGI is done with a single shot my latest ‘adventure’ will show you otherwise. This week I’ve been shooting the backgrounds and HDRs for a top secret car that is not even off the production line yet! It may seem a little premature but those of you who […]
Continue Reading —›
Lamborghini Aventador gunning the hill at Shelsley Walsh
A little automotive CGI project from end of last year featured on AIR-CGI. People like fast cars! The following video demonstrates what it takes to combine a fast CG car – in this case a Lamborghini Aventador – together with a photographic backplate and HDR to create a striking image. The backplate was taken at […]
Continue Reading —›
Nissan Qashqai – discovering the 360 Around View Monitor
Canary Wharf is always considered the business hub of London and it’s an area we’re all proud of. With the sparkling glass reflecting the ultra-clean streets and the best of modern architecture grouped together it feels like every city should. Without traffic congestion or crowding it’s difficult to imagine that in those mirrored towers millions […]
Continue Reading —›
Celebrating the Nissan GTR!
Those who follow us know we’ve a soft spot for the Nissan GTR, as we’ve worked with Nissan on a lot of projects and been impressed with enhancements every single time. We’ve recently produced some images of the GTR itself but rather than bore you with technical details we thought it was about time we […]
Continue Reading —›
The Renault Sandero Stepway – to Russia with gloves
Readers of these pages know by now that my philosophy is to shoot anything that moves – and most things that don’t. Have camera will travel is the motto of all good photographers. Surely! Nevertheless, the harsh Russian winter with its -30 degrees C temperature is probably one of those locations I tend to avoid […]
Continue Reading —›
How to park a Nissan Qashqai amid the glass towers of Canary Wharf
Parking in London – what a nightmare! With the stress of it I often muse how I’d like to demolish the cityscape around me and park my car where I like and however I like. If only… So that’s how I felt recently when driving at a snail’s pace around Canary Wharf, where I planned […]
Continue Reading —›Welcome!
Get involved!
Categories
- Aerial
- Automotive Advertising Part 1
- Automotive Advertising Part 2
- Automotive Advertising Part 3
- Automotive Advertising Part 4
- Automotive CGI
- Automotive Classic Cars
- Automotive F1
- Automotive Motorbikes
- Automotive Prototypes & New Model Launches
- Automotive Rig
- Awards & Interviews
- CGI Backplates & HDRs
- Cycling & Charity
- Equipment
- Guest Blogger
- Landscape Photography
- Making of video / BTS
- People & Lifestyle
- Phone Photography
- Random Thoughts
- Studio Photography
- Supercars
- Tutorial
- Uncategorized
- Video
Recent Posts
- Beemers and Bike Legends
- Back in studio with Phantom Series II
- Flying with an F-Type
- Totally Triumph
- Midsummer McLaren Madness
