‘Automotive CGI’ Category

C.G.I. – Capture, Generate…..Innovate!

C.G.I. – Capture, Generate…..Innovate!

For those of you with long memories, my ‘CGI journey’ started in 2004, setting up a CGI production studio AIR-CGI (Automotive Image Rendering) in 2006 and creating Ford USA’s first CGI press ad campaign for their new model, the Ford Edge. Our Mars press ad with AMVBBDO London won a Campaign Photo Award shortly after, […]

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Numbers Never Looked This Good

Numbers Never Looked This Good

You must have been living on a desert island if you haven’t seen at least one of the new Mitsubishi PHEV ads from the latest ‘Numbers Never Looked This Good’ campaign! The campaign has been running for the past couple of weeks on TV & in the press, online and digital boards in cities all […]

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Pure Electric Performance – the Detroit Electric SP:01

Pure Electric Performance – the Detroit Electric SP:01

You may remember a few months ago I had a shoot in the city creating backplates & HDRs for a top secret car, yet to be released. To jog your memory, we worked into the night on cranes, while a cute kid played with the cube on the cobbled street? Now I can finally unveil it, as the […]

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Hi Ho Savannah Lining – BTS on a CGI shoot

Hi Ho Savannah Lining – BTS on a CGI shoot

If you’ve ever thought that photography for CGI is done with a single shot my latest ‘adventure’ will show you otherwise. This week I’ve been shooting the backgrounds and HDRs for a top secret car that is not even off the production line yet! It may seem a little premature but those of you who […]

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Lamborghini Aventador gunning the hill at Shelsley Walsh

Lamborghini Aventador gunning the hill at Shelsley Walsh

A little automotive CGI project from end of last year featured on AIR-CGI. People like fast cars! The following video demonstrates what it takes to combine a fast CG car – in this case a Lamborghini Aventador – together with a photographic backplate and HDR to create a striking image. The backplate was taken at […]

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Nissan Qashqai – discovering the 360 Around View Monitor

Nissan Qashqai – discovering the 360 Around View Monitor

Canary Wharf is always considered the business hub of London and it’s an area we’re all proud of. With the sparkling glass reflecting the ultra-clean streets and the best of modern architecture grouped together it feels like every city should. Without traffic congestion or crowding it’s difficult to imagine that in those mirrored towers millions […]

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Celebrating the Nissan GTR!

Celebrating the Nissan GTR!

Those who follow us know we’ve a soft spot for the Nissan GTR, as we’ve worked with Nissan on a lot of projects and been impressed with enhancements every single time. We’ve recently produced some images of the GTR itself but rather than bore you with technical details we thought it was about time we […]

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The Renault Sandero Stepway – to Russia with gloves

The Renault Sandero Stepway – to Russia with gloves

Readers of these pages know by now that my philosophy is to shoot anything that moves – and most things that don’t. Have camera will travel is the motto of all good photographers. Surely! Nevertheless, the harsh Russian winter with its -30 degrees C temperature is probably one of those locations I tend to avoid […]

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How to park a Nissan Qashqai amid the glass towers of Canary Wharf

How to park a Nissan Qashqai amid the glass towers of Canary Wharf

Parking in London – what a nightmare! With the stress of it I often muse how I’d like to demolish the cityscape around me and park my car where I like and however I like. If only… So that’s how I felt recently when driving at a snail’s pace around Canary Wharf, where I planned […]

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My big Interview in Professional Photographer Magazine: True Lies

My big Interview in Professional Photographer Magazine: True Lies

Here is my ‘Big Interview’ (their words, not mine) in Professional Photographer, November 2012 issue. Nigel Harniman tells Kathrine Anker why photography is so important to his CGI ad campaigns, and how his invented chocolate car got its sexy shine. My chat with Nigel Harniman was my first peek behind the scenes of Computer Generated […]

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