You must have been living on a desert island if you haven’t seen at least one of the new Mitsubishi PHEV ads from the latest ‘Numbers Never Looked This Good’ campaign! The campaign has been running for the past couple of weeks on TV & in the press, online and digital boards in cities all […]
Continue Reading —›You might have seen a few behind the scenes snaps over the summer on my Instagram of us having fun in the air with the drone. Flying for fun is one thing, but commercial drone flying (valuable consideration) needs to be licensed. So, what the hell does valuable consideration mean? Well after doing a bit of internet trolling, […]
Continue Reading —›Straight after returning from the Sahara Press Ad Road Trip, it was great to be asked to shoot at The Pantheon with Spark 44 & Jaguar for the eagerly anticipated new Bond film ‘SPECTRE ‘ released on 26th October. (Tickets to see it on release day are sorted already courtesy of my teenage kids!) It was […]
Continue Reading —›Last week we returned from an unusual and pretty demanding location shoot when we took the new Mitsubishi L200 on a Roadtrip from the Cirencester HQ of Mitsubishi UK to the Sahara to shoot a series of press ads. Normally on a photographic shoot we (client, agency, myself, digi tech, assistant and producer) fly in […]
Continue Reading —›It was great to be asked recently by Matty Graham of Practical Photography Magazine for an interview to appear in their Pro Showcase section for their April issue. Here it is! If you would like to read the entire magazine including the ‘Life In The Fast Lane’ interview online click here or head across to […]
Continue Reading —›Often, in pursuit of the perfect shot, irony creeps into the proceedings. In order to create contrast, to make a vehicle stand out and to make an impact, we need to push the car to its limits and take it out of its comfort zone. Many people believe that auto photography is simply taking shots of […]
Continue Reading —›You may remember a few months ago I had a shoot in the city creating backplates & HDRs for a top secret car, yet to be released. To jog your memory, we worked into the night on cranes, while a cute kid played with the cube on the cobbled street? Now I can finally unveil it, as the […]
Continue Reading —›Have you ever received a warning from your iPhone in the summer? *your phone is about to over heat*. It’s rare but, don’t try this at home, if you leave it in the sun for too long you’ll be shown this message. Try and pick it up and you’ll burn your fingers, thanks to the […]
Continue Reading —›It’s been a hectic week, made even more exciting by the launch of two cars coinciding. The first, is a new Formula E racing car, fast as greased lightning while being powered by electricity. Yep, you heard me right. This new Formula E Amlin Aguri fully electric car is set to turn preconceptions of electric cars […]
Continue Reading —›This week we’ve returned to the studio to shoot the Mitsubishi Outlander PHEV (Plug-In Hybrid Electric Vehicle for the uninitiated!). This cracking new low emission SUV combines 4WD along with electric power and the back-up of a 2 litre engine. There was no need to put it through its paces this time though as we […]
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