Harni-Man-Of-Action…the label I was given by the first AD on a shoot… I don’t refer to my business as ‘Octane-fuelled Brand Building’ for nothing. Having waxed lyrical recently about my experience handling in-studio shoots, I thought I’d get everyone’s energy levels up again with a trip down ‘amnesia’ lane on some of my most amazingly […]
Continue Reading —›Head South, not North – in the UK when most people think 4×4 locations they think Scotland, Wales & all points north – yawn, predictable and possibly rather cliched! But then I suppose if you are a clothing company – waxed jackets, wellies & tweed caps with gundogs…why not? To find something different you need […]
Continue Reading —›Happy New Year to all! 2017 has been a great year & looking forward to more exciting projects in 2018. The year started with a couple of trips to Austria in January, first to recce then to shoot the I-PACE & I-Type concepts for Jaguar and ended on a high in December with one of […]
Continue Reading —›During the summer, we had another great press ad shoot with the Mitsubishi team, this time in the moody mountains of Wales. The brief was to capture the cars in epic landscapes & Snowdon came up trumps, with a mix of all weathers – brilliant sunshine, fog and torrential rain all in a few days. […]
Continue Reading —›Released in the press this weekend ‘Escape Your Virtual Life’. The latest ad campaign for the new Mitsubishi ASX, encourages viewers to get off their screens and experience more of the real world! We started shooting on location in Portugal back in September, capturing the road & seascape seen on the screens. My Instagram & […]
Continue Reading —›‘It’s Easy to See the Attraction’ is the latest press campaign for the new Mirage from Mitsubishi. We shot this a few weeks back in a city centre location, as evening fell & the lights came on to give that fun ‘buzzing round the city’ feel to the car. The brief was to find a smart looking […]
Continue Reading —›At the beginning of the year, we shot the latest ‘Welcome to Shogun Territory’ press campaign for Mitsubishi in a less than obvious location for a 4×4 shoot. The Isle of Skye was the location found for last year’s campaign with it’s incredible rocky landscapes forming the dramatic backdrop to the imagery. This year, agency and client […]
Continue Reading —›You must have been living on a desert island if you haven’t seen at least one of the new Mitsubishi PHEV ads from the latest ‘Numbers Never Looked This Good’ campaign! The campaign has been running for the past couple of weeks on TV & in the press, online and digital boards in cities all […]
Continue Reading —›We are just back from shooting the new Shogun press campaign for Mitsubishi…and not in an obvious location for a 4×4 shoot. Last year, we shot the campaign up in the wilds of the Isle of Skye and this year, the client wanted to take the theme of ‘Welcome to Shogun Territory’ further. So, the […]
Continue Reading —›You might have seen a few behind the scenes snaps over the summer on my Instagram of us having fun in the air with the drone. Flying for fun is one thing, but commercial drone flying (valuable consideration) needs to be licensed. So, what the hell does valuable consideration mean? Well after doing a bit of internet trolling, […]
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