“Black and white images can lead the consumer to focus on the abstract, essential and defining components of a product.” – The Journal of Consumer Research, University of Chicago Press I have recently been immersed in two major automotive brand shoots and plunged into 2020 and the world of commercial automotive photography with a vengeance! […]
Continue Reading —›Coming to a billboard near you! Just released is our new Pan-European press campaign for Ford of Europe featuring the ST-Line S-Max, so look out for it in the press & outdoor. The shoot itself took place last Autumn in Northern Spain amidst some pretty fierce coastal storms – waves breaching the seawalls & crashing […]
Continue Reading —›‘It’s Easy to See the Attraction’ is the latest press campaign for the new Mirage from Mitsubishi. We shot this a few weeks back in a city centre location, as evening fell & the lights came on to give that fun ‘buzzing round the city’ feel to the car. The brief was to find a smart looking […]
Continue Reading —›It was great to be asked by Phase One and The Flash Centre to give an automotive rig masterclass while of course demonstrating the superb new Phase One XF and A-Series camera systems earlier this week at the home of the newest venue on the Hill Climb circuit, Chateau Impney. We had a great day for […]
Continue Reading —›This weeks blog takes a look behind the scenes at a recent shoot for BMW Ultimate Driving at Goodwood. We were asked to shoot a range of stills and aerial drone video of some of the top of the range BMWs, from the super slick i8, to the M Series and off-road with the X5. The location […]
Continue Reading —›It’s been a hectic week, made even more exciting by the launch of two cars coinciding. The first, is a new Formula E racing car, fast as greased lightning while being powered by electricity. Yep, you heard me right. This new Formula E Amlin Aguri fully electric car is set to turn preconceptions of electric cars […]
Continue Reading —›For a few weeks now I’ve been putting the Nokia Lumia 1020 through its paces. I’ve taken some great shots (it’s too late in the year for modesty) of copters, cars and landscapes. In a couple of weeks it’ll be coming on the North Sea with me as I choose it as my portable camera […]
Continue Reading —›With the backdrop of the Teme Valley behind me, I paired with Car Camera Rig’s Justin to show how I produce the images you see advertising the fastest cars. We couldn’t have chosen a better location we filmed at Shelsey Walsh Hill Climb, the oldest active motorsport event in the entire world. Although most rigs […]
Continue Reading —›Since the nineties I’ve been championing the rig as it’s been the perfect accessory for creating the motion shots I want. As you probably know it takes away all human error by steadying the camera, moving ever so slowly, so the full glory of the car is captured, while the scenery blurs the way it […]
Continue Reading —›Since the nineties I’ve had one piece of kit that has helped me capture exactly what I need for clients such as Bentley, Peugeot and Subaru. To the passer by this kit looks like an extendable thick stick, something fire-fighters might use to rescue a cat from a tree, but to me, it’s a trusty […]
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