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‘Showing the World How It’s Done’ – Sahara press campaign

You may remember a couple of months ago that we went on a road-trip to the Sahara for the ‘Showing the World How It’s Done’ press campaign. This journey started with the shoot cars at Mitsubishi HQ in the UK, through France, Spain, Portugal & Morocco…and back – a trip of over 5,000 miles. We were commissioned to create a series of press ads for the new L200 vehicle to highlight various features – 4WD handling, emissions, economy, safety, performance, and achieved this by shooting the cars in challenging environments.

To see the images from the journey read the earlier blog.

One of the final press campaign images without ad copy

Here are the final press ads which are currently in the national press, magazines & billboards…

Mitsubishi L200 press ads

Mitsubishi L200 press ads

Mitsubishi L200 press ads

Mitsubishi L200 press ads

Mitsubishi L200 press ads

Mitsubishi L200 press ads

Mitsubishi L200 press ads

and in print…

Two Mitsubishi L200 press ads in The Sun newspaper this week

To see the videos take a look at the Mitsubishi UK YouTube channel. And take a look at more images on the Mitsubishi UK website

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