Blog

Two Seasons in One SUV Shoot…

Coming to a billboard near you…part 2!
Just out is our latest Pan-European 48 sheet poster campaign for the Ford SUV range, so keep an eye out for them when you are out & about and in the press.

Ford Edge winter 48 sheet

Real cars & real photography.

Our brief was to create single and multiple images for the new SUV range – Edge, Kuga & EcoSport.
The images are to be used for 48 sheet posters (billboards) and press ads – both DPS (double page spread) and single page executions, so needed to work for various formats.

Ford SUV range winter 48 sheet

Ford SUV range summer 48 sheet

We wanted sharp cars and realistic movement for the driving shots, so used a car camera rig to create this in camera. The brief was to create summer and winter options, so we headed to the mountains & coastline of Northern Italy.
The light in that area & at the time of year is perfect – the weather was incredible, great team…so good times all round.

As always – a massive thanks to the great team – client, agency, crew, models and the production team….looking forward to working with you all again 🙂

I’m out & about at Goodwood Members Meeting #MM76 this weekend, so if you see me around come & say hello!

A few BTS snaps…

our trusty producer never stops…

the headless digi tech …

rigging…

we love sunrise shots – still smiling even after a 4am start 🙂

we love sunrise shots – still smiling even after a 4am start 🙂

the only way to travel…

it’s a wraaaaap! Last shot of the shoot in the can 🙂

…and here are a few links to other rig images, both long and short rigs and tutorial…

ST-Line S-Max – ‘Go Further’

Giving Cars Some Stick Since the Nineties

Automotive Rig Masterclass

The Long and the Short of Automotive Rig Photography

Is it a Mirage?

BMW Ultimate Driving BTS

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