You may remember a few months ago I had a shoot in the city creating backplates & HDRs for a top secret car, yet to be released. To jog your memory, we worked into the night on cranes, while a cute kid played with the cube on the cobbled street? Now I can finally unveil it, as the car has just been launched, the ultimate urban super car…and it’s electric! It’s the Detroit Electric SP:01 – something tells me that the electric car is going to be dominating the roads within a
decade. The big message, this and other premium electric models are trying to get across is, they’re cheap to run, they’re powered by electric but they don’t compromise on performance and I’ve got to agree. Every notion I ever had has been blown out of the water after spending some time with these beasts. They are quiet, they’re green and they feel like you have a couple of hundred horses behind you when you put your foot down. Considering it, the electric train is one of the speediest on land public transport there is, so it makes sense the cars would follow suit. This doesn’t stop friends rolling out the appalling jokes though when I tell them what I’ve been up to: • What do you do if you run out of power on a busy road? Walk a mile with an extension lead until you find a plug? • On average, how many gallons of electric do you get through per hour? • Can you get a meter installed if you don’t pay the electric bill? • Do the headlamps use energy saving bulbs?They soon change their tune as soon as they take one for a spin – a couple of friends have even ditched their gas guzzlers & bought electric cars. Take a look at the SP:01 and you may not want to drive petrol again.
The founder of Detroit Electric, over a century ago, launched electric cars and they took off a storm. Even in a world where the environment wasn’t a pressing matter people preferred them. They were cleaner and easy to power, being plugged in at home. It makes sense really. They were so popular that Henry Ford’s wife drove one, now that’s something to brag about. What Went Wrong? Nothing went wrong, but cars did get faster, with cheap fuel (yes there was once such a thing) they got more affordable. In 1939 Detroit Electric made their last car of 13,000. Now they’re back, and they have a century of expertise to compete with as they enter the race at the top of their game.
Take a look at another of the launch images here…
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