All Posts Tagged Tag: ‘Advertising’
A Remote Location for the Mitsubishi Shogun is Isles Away
Often, in pursuit of the perfect shot, irony creeps into the proceedings. In order to create contrast, to make a vehicle stand out and to make an impact, we need to push the car to its limits and take it out of its comfort zone. Many people believe that auto photography is simply taking shots of […]
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Utah Gets Us Rattled – GMC Canyon shoot
It’s been a few years since I left college and started working with iconic photographers, such as the Magnum guys before venturing off on my own. I remember every single gig I’ve taken on in all that time but now and again one comes along that provides good dinner conversation! This shoot is exactly that as the challenging weather, […]
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Pure Electric Performance – the Detroit Electric SP:01
You may remember a few months ago I had a shoot in the city creating backplates & HDRs for a top secret car, yet to be released. To jog your memory, we worked into the night on cranes, while a cute kid played with the cube on the cobbled street? Now I can finally unveil it, as the […]
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Adventure Advanced – can the ASX Satisfy an Adrenalin Junkie in the City?
This week, the Adventure Advanced press ads are released from the shoot I did with the Mitsubishi ASX, a gig with a very clear brief. You may have already seen the TV commercial that has been running, that gives a clear definition of what this crossover vehicle is portraying. Condensing an advertising message into one image […]
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Glamour & Grime – BTS on the L200 Shoot
I do enjoy a location shoot like this, not because of the conditions but more because of the results they create. Let me start from the beginning. I’d just returned from the heat & dust of a GMC location shoot in 100 degree temperatures in the US when this project came in. The brief – show the […]
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Feeling the Heat with Technological Warfare
Have you ever received a warning from your iPhone in the summer? *your phone is about to over heat*. It’s rare but, don’t try this at home, if you leave it in the sun for too long you’ll be shown this message. Try and pick it up and you’ll burn your fingers, thanks to the […]
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She’s Electric …. Formula E
It’s been a hectic week, made even more exciting by the launch of two cars coinciding. The first, is a new Formula E racing car, fast as greased lightning while being powered by electricity. Yep, you heard me right. This new Formula E Amlin Aguri fully electric car is set to turn preconceptions of electric cars […]
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Jack Bauer’s Dream in My Sights
You’ll know already that we’ve done a lot of work with Mitsubishi. This time, we were asked to bring our skills to the new Outlander PHEV. Now, as professional as I am, with the new season of 24 and Jack Bauer being back on our screens I really couldn’t help thinking this was his dream. […]
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Stitching Up the Celebrities
I don’t often think about what I wear to work, as long as it’s comfortable and capable of being in trend, that’s enough for me. Being an automotive photographer, I can’t really afford to fall in love with my clothes as it’s a hands on job that can get a bit dirty. As you’ve seen […]
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Consider Quadrophenia, then Add a BMW i3
A film that’s never been rehashed, Quadrophenia is one of my faves. The London mods and rockers battling it out on the Brighton streets? What’s not to love? Cars and bikes have come a long way since then, and the gangs just aren’t the same. What would it be if they made a new movie? […]
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