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on July 23, 2012 -
Automotive CGI, CGI Backplates & HDRs, Making of video / BTS

Ferrari: a hobbyist’s vision

The Ferrari job is pure test piece, pure opportunist. Hobbyist. I did it in earlier in the year to coincide with the start of the Formula 1 season. It was an idea I’d had for a while: play around with a Ferrari on a backplate, shot on another job. Learn from it. Use it. Maybe […]

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on July 16, 2012 -
Automotive Advertising Part 2

Isuzu D-MAX: Rough tough toys for rough tough boys

The Isuzu shoot is one of my recent jobs. A month or so ago in early summer. The brief was tough trucks for tough times. Driven by tough guys who chew gum and get their hands dirty. So I wanted to capture a scene that was mean, moody and brittle. The appalling rain and flooding […]

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on July 9, 2012 -
Automotive Advertising Part 3, Awards & Interviews, Making of video / BTS

Mitsubishi: Terminator meets Brad the Builder

I like having fun with landscapes; with the natural world you can pull it, merge it and reshape it. Make it hyper-real and more beautiful or more sombre than it actually is. With idealised, fabricated landscapes you can throw in mundane objects and create your own tough, forbidding images. Very scifi. Fun to play with. […]

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on May 29, 2012 -
Automotive CGI, Awards & Interviews, CGI Backplates & HDRs, Making of video / BTS

Mars Ice Cream – a little bit tasty

I think of myself as a photographer, not a writer – and I’m certainly not an active blogger. So I’ve had to ponder long and hard about my new role as a photographer/blogger. But I reckoned that with over 20 years of shoots – mainly automotive – under my belt, I wanted to pull some […]

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Ferrari: a hobbyist’s vision

Isuzu D-MAX: Rough tough toys for rough tough boys

Mitsubishi: Terminator meets Brad the Builder

Mars Ice Cream – a little bit tasty

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