‘Automotive CGI’ Category
The last V12 – Rolls-Royce Black Arrow
Firsts and Lasts… V12 to EV. We’ve shot some amazing projects with Rolls-Royce over the past ten years… the last ever V12 produced, Wraith Black Arrow seen here to the first EV, Spectre released at the end of last year. Thanks to all of the crew and Rolls-Royce teams involved.
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Light X Dark – a trip into volume LED world…
From the sunshine of Seoul, we stepped back into the dark of the Arri volume LED stage, for a few days exploration of ‘Light X Dark’ A collaboration with Arri London, Creative Technologies and Lux Machina. To follow, the film and BTS…
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Rolls-Royce Spectre… Major Launch Alert
No pressure, but this was a historic automotive moment in time – Rolls-Royce First EV, which we were beyond pleased to be asked to shoot with the RR team. It was a ‘cloak and dagger’ few months keeping this one under wraps, with hard drives and prints being handed back and forth personally, no digital […]
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Interviews from Isolation – Life On Mars
Interviews from Isolation – Life On Mars. Rather than feeling ‘alienated’ I reached out to some of my friends and colleagues…
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C.G.I. – Capture, Generate…..Innovate!
For those of you with long memories, my ‘CGI journey’ started in 2004, setting up a CGI production studio AIR-CGI (Automotive Image Rendering) in 2006 and creating Ford USA’s first CGI press ad campaign for their new model, the Ford Edge. Our Mars press ad with AMVBBDO London won a Campaign Photo Award shortly after, […]
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Numbers Never Looked This Good
You must have been living on a desert island if you haven’t seen at least one of the new Mitsubishi PHEV ads from the latest ‘Numbers Never Looked This Good’ campaign! The campaign has been running for the past couple of weeks on TV & in the press, online and digital boards in cities all […]
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Pure Electric Performance – the Detroit Electric SP:01
You may remember a few months ago I had a shoot in the city creating backplates & HDRs for a top secret car, yet to be released. To jog your memory, we worked into the night on cranes, while a cute kid played with the cube on the cobbled street? Now I can finally unveil it, as the […]
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Hi Ho Savannah Lining – BTS on a CGI shoot
If you’ve ever thought that photography for CGI is done with a single shot my latest ‘adventure’ will show you otherwise. This week I’ve been shooting the backgrounds and HDRs for a top secret car that is not even off the production line yet! It may seem a little premature but those of you who […]
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Lamborghini Aventador gunning the hill at Shelsley Walsh
A little automotive CGI project from end of last year featured on AIR-CGI. People like fast cars! The following video demonstrates what it takes to combine a fast CG car – in this case a Lamborghini Aventador – together with a photographic backplate and HDR to create a striking image. The backplate was taken at […]
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Nissan Qashqai – discovering the 360 Around View Monitor
Canary Wharf is always considered the business hub of London and it’s an area we’re all proud of. With the sparkling glass reflecting the ultra-clean streets and the best of modern architecture grouped together it feels like every city should. Without traffic congestion or crowding it’s difficult to imagine that in those mirrored towers millions […]
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