Analogue Archive – Just got to LOVE analogue rig photography!

Analogue Archive – Just got to LOVE analogue rig photography!

‘What have we been up to during lockdown?’ It’s the question right now, isn’t it?
Well, we’ve been compiling material in the ‘Analogue Archive’ and posted some of the best of the best on Instagram every day.
It’s been great to see the response, to connect and re-connect to the people, past and present, that I spent such great times with on the various projects. We love Instagram, as shared memories are always the best kind!
Just in case you missed the daily posts – we’ve gone ahead and collated them here. Catch us ‘live’ on IG , join the conversation and let me know what you’ve been up to!

Look forward to catching you on my IG more Analogue Archive to come – Nigel @harnimanphoto.

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The Frogs Bollocks pt 2 – Size Matters 2000 Analogue Archive #Photography Location – nr. Charles De Gaulle Airport, Paris, France Client – Renault France Agency – Publicis Paris Reps – Cosmos Paris – Francoise, Pierre-Henri & Christian Creative Director – yours truly As the ad says ‘As broad and squat as a bull terrier, aggression oozes from every vent and intake’. Few other small cars of this era were packing a 24 valve, 3 litre engine, so in this case yep for sure ‘Size Matters’. Bizarre to think that in 2000 it was still early days of the internet in advertising – in the days of the dinosaurs when print magazines, books & brochures were pretty much as small scale as imagery was viewed. Images seemed a bit more meaningful, as they were viewed for longer rather than being scrolled past after a few seconds. It was ironic that we were shooting images to be seen in a limited edition art book format, but was ultimately run as 96 sheet and 48 sheet billboards – part of the Renault Clio ‘Size Matters’ press campaign in 2000. …And you don’t get much bigger than that folks 😉 Camera Sinar Norma 5×4 Lens Schneider 120mm Fuji Velvia Quickload film Polaroid Carbon Fibre Rig #renault #sport #clioV6 #publicis #paris #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #harniman #photographyisart #drivetastefully #presscampaign #billboards #behindthebillboard #sizematters #vavavoom

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‘The Frog’s Bollocks (Pt.2) – Size Matters’ 2000
Client: Renault France
Agency: Publicis Paris
Reps: Cosmos Paris – Francoise, Pierre-Henri & Christian
Creative Director: Yours Truly
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The Frogs Bollocks pt 1 – Freedom 2000 Analogue Archive #Photography Location – Goodyear Proving Ground, Mireval, South of France Client – Renault France Agency – Publicis Paris Reps – Cosmos Paris – Francoise, Pierre-Henri & Christian Creative Director – yours truly Wow, what can I say – sometimes, you realise just how lucky you are. Brief – take the latest, hottest car – Chassis no 001 destined for the Paris Motorshow to a race circuit for a week and create absolutely whatever imagery you want to – enough to fill a book. And by the way, book copy deadline – one week away. No set crops or ad layouts to work to, just shoot! So we we had the keys to the Goodyear test track just outside Mireval, every evening for a week, car transport dropped the car – and what a car. The crazy Renault Sport Clio V6 – 24 valve, 3 litre pushing 230 bhp, 0 to 100kph in 6.4 seconds, sex on a stick bodywork. The first set here – free 35mm action shots. Canon 1D 35mm & 70-135mm lens Camera Sinar Norma 5×4 Lens Schneider 120mm Fuji Velvia Quickload film Polaroid Carbon Fibre Rig #renault #cliosportv6 #publicis #paris #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #canon #fujifilm #polaroid #thinkdifferently #harniman #photographyisart #drivetastefully #goodyear #goodyearprovingground

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‘The Frog’s Bollocks’ (Pt. 1) – Freedom 2000
Client: Renault France
Agency: Publicis Paris
Reps: Cosmos Paris – Francoise, Pierre-Henri & Christian
Creative Director: Yours Truly
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Shiny sheet metal – old skool? Analogue Archive #Photography Location – LA – a road near Michael Jackson’s Neverland ranch Client – Volvo S80 2004 Part 6 Agency – SCP Göteborg Sweden Creative Director – Johan Svantesson Last in the S80 series – some ‘old skool’ shiny sheet metal. Before ‘lifestyle’ & ‘storytelling’ was king – the primary driving force was always to make the car look as beautiful and aspirational as possible. I may have mentioned once or twice before – back in the late ‘90’s, in every Pre-Production Meeting someone would chip in… ‘we need to make the hero car look jewel like and premium’ doh, like they had re-invented the wheel! Aaaaggghhh – it drove me nuts, it was almost like there was a ‘Marketers Manual of Stock Car Shoot Phrases’ that everyone dipped into before the PPM! Fortunately Volvo & SCP were forward thinking, shiny sheet metal was a given – each campaign project had a ‘red thread’ running through the imagery with a key word for each image which drove the creative. For example this image was ‘Environment’ Moving up to 2020 – can’t wait to share more of the new lifestyle based narrative ‘Backbone of Britain’ images for Ford still under embargo… Camera Sinar Norma 5×4 Lens Schneider 120mm Fuji Velvia Quickload film Polaroid Carbon Fibre Rig #volvo #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #harniman #photographyisart #drivetastefully #losangeles #scpgrey

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Shiny Sheet metal – old skool?‘ – Near Michael Jackson’s Ranch, L.A.
Client: Volvo S80 2004 (Pt. 6)
Agency: SCP Goteburg, Sweden
Creative Director: Johan Svantesson
Where’s the Warhol?!‘ – Malibu, CA
Client: Volvo S80 2004 (Pt. 5)
Agency – SCP Goteburg, Sweden
Creative Director: Johan Svantesson

Get your mat out and pray to the West…’
Client: Volvo S80 2004 (Pt. 4)
Agency: SCP Goteburg, Sweden
Creative Director: Johan Svantesson
‘Ramping It Up!’ – L.A. Freeway Entrance Ramp 110 North
Client: Volvo S80 2004 (Pt. 3)
Agency: SCP Goteburg, Sweden
Creative Director: Johan Svantesson
‘No Disney Princesses here!’ – Disney Concert Hall, L.A.
Client: Volvo S80 2004 (Pt. 2)
Agency: SCP Goteburg, Sweden
Creative Director: Johan Svantesson
‘Neil Armstrong, A Lear Jet and the S80’
Client: Volvo S80 (Pt. 1) 2004
Agency: SCP Goteburg, Sweden
Location: Van Nuys Airport, Hollywood
‘Light it up Hollywood Stylee’ (Pt 3)
Client: Chrysler USA / Agency: BBDO Detroit / Creative: Rob Wesolosky /
Production: Ricardo Capdepont, Daniel Productions LA
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A ‘Saving Private Ryan’ style production Chrysler 300C December 2003 part 2 Analogue Archive #Photography Locations – LA & the Mohave Desert, CA, USA A cast of thousands – OK, I exaggerate slightly – a hundred or so extras. Talk about movie style production. Police, watertrucks, cherry pickers, ‘comfort facilities’ and catering, extras, chaperones for the kids, stylists, props, car rig – all for a stills shoot. Ricardo was set the task of finding a downtown location with a side street and corner cafe. That wasn’t the end of the production, everyone in shot needed to be model-released. The only way to do that was to close the street, close the block and populate the scene with talent. Everyone you see in frame is positioned & orchestrated, down to the cyclist, second 300C car, customers in the cafe – all in the planning, great job Ricardo & team! Next stop under a tree in LA Shot on Sinar 5×4, Schneider lens, Fuji Velvia Quickload film, Mamiya 67, Polaroid, carbon fibre rig. Client – Chrysler USA Agency – BBDO Detroit Creative – Rob Wesolosky Production – Ricardo Capdepont, Daniel Productions LA #Chrysler #300C #Firewall #HarrisonFord #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #harniman #analog #analogphotography #analogarchive #nofilter #photographyisart #artofphotography #bentley

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A Saving Private Ryan’ style production (Pt 2)
Client: Chrysler USA / Agency: BBDO Detroit / Creative: Rob Wesolosky /
Production: Ricardo Capdepont, Daniel Productions LA
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American Bentley Looky-likey? Part 1 Chrysler 300C December 2003 Analogue Archive #Photography Locations – LA & the Mohave Desert, CA, USA Talk about a co-incidence – we were asked to shoot the 300C very shortly after the launch images of the Bentley Continental GT broke in 2003! Maybe it WAS true that Chrysler had the desire to be the US Bentley, and thought using the same UK photographer would be a good move…any thoughts out there?? I will of course remain completely impartial 😉 To quote Drake from ‘Keep the family Close’…. "Always saw you for what you could've been / Ever since you met me / Like when Chrysler made that one car that looked just like the Bentley" The first shot in the series here from LA was used as the movie poster for Harrison Ford’s ‘Firewall’ – anyone seen it? Hmmm, may have passed me by too, was more of an Indiana Jones man myself! Shot on Sinar 5×4, Schneider lens, Fuji Velvia Quickload film, Polaroid, carbon fibre rig. Client – Chrysler USA Agency – BBDO Detroit Creative – Rob Wesolosky Production – Ricardo Capdepont, Daniel Productions LA #Chrysler #300C #Firewall #HarrisonFord #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #harniman #analog #analogphotography #analogarchive #nofilter #photographyisart #artofphotography #bentley

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‘American Bentley Lookey-likey?’ (Pt 1)
Client: Chrysler USA / Agency: BBDO Detroit / Creative: Rob Wesolosky /
Production: Ricardo Capdepont, Daniel Productions LA
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Lost and Found Jaguar E-Type 9600 HP – shot early ‘90’s…exact date lost in the mists of time. No metadata on Analogue film! Analogue Archive #Photography Location – a barn that shall remain nameless A pal phones up, tells me a friend of his Philip Porter, would like a few shots of a rather special car languishing in a barn. So I turned up in the middle of Shropshire and there was 9600HP. THE actual car that launched the E-type at Geneva in ’61. I wont wax too lyrical about the detail – when you know, you know 😂… Jaguar built just a handful of E-types prior to launch. All apparently scrapped except one…registration 9600 HP. Move on 30 years, another call – I love these sort of calls – Victoria Finn was taking delivery of one of the ‘Missing Six’ Lightweight E-Types – needed a film and stills. A few more phone calls later and we had folks on board – drivers Martin Stretton and Katrina Kyvalova and the world famous Shelsley Walsh Hill Climb. More images, film & BTS on the blog – https://blog.harniman.com/lightweight-e-type-one-of-the-missing-six/ Analogue Shot on Mamiya 67, Fuji Velvia 120 film, Polaroid Digital shot on Sony A7R mkIII, carbon fibre rig, DJI Inspire. #Jaguar #EType #lightweightetype #9600HP #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #analog #analogphotography #analogarchive #nofilter #photographyisart #artofphotography

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‘Lost and Found’ Jaguar E-Type 9600 HP
Location: Barn Find
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More than just a ‘Croydon Facelift’ Jaguar XKR Gen 1 Facelift 2004 Analogue Archive #Photography Locations – London…and Croydon Continuing the theme of Instagram Stylee before Instagram… We’d all just like to ‘rock up’ and shoot wouldn’t we? But you know how it goes, out comes a person in uniform brandishing a walkie-talkie! Time to eat humble pie and move on… That may be OK if you are a solo shooter, but you may have got the gist that my shoots are a team effort with a specific client led brief. No room in this business for ‘oh sorry, I didn’t get the shot – we were moved on’ The cosmopolitan Croydon car park was a great find, so we set about permitting & having the roof level and basement cordoned off the day before in preparation for our shoot – sorted. Brief, square format, 2004 XKR facelift in motion and static with graphic architecture. Briefed, shot, retouched, done. Simples. Not a Croydon facelift in sight 😉 Shot on Sinar 5×4, Schneider lens, Fuji Velvia Quickload film, Polaroid, Carbon fibre rig Client – Jaguar UK Simon Roebuck #Jaguar #XKR #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #analog #analogphotography #analogarchive #nofilter #photographyisart #artofphotography #London #Croydon

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More than just a ‘Croydon Facelift’ – Jaguar XKR Gen 1 Facelift 2004
Client: Jaguar UK / Simon Roebuck
‘Wet in Wardour Street’ – Jaguar XKR Gen 1 facelift 2004
Client: Jaguar UK / Simon Roebuck
‘Bridge over the M42 – Beirut to Birmingham (Pt 3)’ – Jaguar X-Type 2004
Client: Jaguar UK / Agency: RBH

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Instagram stylee before Instagram Jaguar RD-6 Concept 2003 Beirut to Birmingham part 2 Analogue Archive #Photography Location – The Forge, Kidderminster, UK The phone rings & its Simon R from Jaguar saying he has a brand new Concept car for me to shoot, I’m all in! He introduced me to Ken McConomy and PM Richard Agnew & we got the lowdown. This one was a cracker – the Jaguar RD-6 concept, brainchild of young fresh faced designers Mr Julian Thomson, Mr Alister Whelan & Mr Matthew Beaven no less. Ken arranged the Mailbox location in Birmingham city centre for day 2. For shoot day 1 Julian, Alister, Matt & I chatted through the brief, they envisaged a ‘Sin City’ type location, derelict, dirty & downright grungy. I found the most amazing place, empty for years – a disused foundry in Kidderminster used to forge cranks for destroyers & Cosworth pistons. What a find! Press pack done. All in a few weeks, briefed, shot, processed, printed. Simples. Next stop, Birmingham and a bridge. Shot on Sinar 5×4, Schneider lens, Fuji Velvia Quickload film, Polaroid, Carbon fibre rig Clients – Jaguar – Simon Roebuck, Ken McConomy, Richard Agnew, Julian Thomson, Alister Whelan, Matthew Beaven and team. #Jaguar #RD6 #JaguarRD6concept #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #harniman #analog #analogphotography #analogarchive #nofilter #photographyisart #artofphotography #concept #conceptcars #Instagram #carsofinstagram

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‘Instagram Style before Instagram’ – Beirut to Birmingham (Pt 2) – Jaguar R-D6 Concept 2003
Clients: Jaguar, Simon Roebuck, Ken McConomy, Richard Agnew, Julian Thomson, Alister Whelan, Matthew Bevan & Team

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Beirut to Birmingham part 1 Jaguar Generation X-Type 2001 Analogue Archive #Photography Location – Beirut, Lebanon Shoot date September 11, 2001, a day forever etched in the history books. How things have changed since then including photographic styles, but more on that in a moment! Final day of a six day shoot – fantastic production by Joyce & team at City Films, everything ran to plan – superb set builds & lighting for the souk shot, great model (Rita) casting, wardrobe from Armani & Prada. Our final shot location was outside the TV station – suddenly everything went bonkers – we could hear raised voices and a crowd gathered. Someone said, you must see what’s going on, so we dashed inside & were transfixed to the screens which were full of live images from the Twin Towers… We returned to set, now a massive crowd, flags being burnt and a very, very uneasy atmosphere. Time to head back to the hotel sharpish. End of shoot. As you know, all flights ceased for a while, we were stuck in Beirut – but I must say, what a stunning city. Somewhere I would very much like to return when post CV19 normality (whatever that is) returns. So yes, the lifestyle imagery is 2001, and as I said at the beginning, how things have changed. Let’s bring it up to date 2020 and new Ford Backbone of Britain portraits which we shot pre-lockdown. The first few dropped on social yesterday, so watch this space. Next stop Kidderminster, yes Kidderminster! Shooting the RD-6 concept with suicide doors and fresh faced Jaguar designers Mr Julian Thomson, Mr Alister Whelan & Mr Matt Beavan! Shot on Sinar 5×4, Schneider lens, Fuji Velvia Quickload film, Polaroid Client – Jaguar MENA Agency – JWT Dubai Production – Joyce Hadife, City Films Lebanon #Jaguar #XType #JaguarGeneration #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #analog #analogphotography #analogarchive #nofilter #photographyisart #artofphotography

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‘Beirut to Birmingham (Pt 1)’ – Jaguar Generation X-Type 2001
Client: Jaguar MENA / Agency: JWT Dubai / Production: Joyce Hadife, City Films Lebanon

‘Praying for Rain!’ – Ford Expedition 2001 (Pt 3)
Client: Ford USA / Agency: Latcha & Associates Detroit / CD: Amy Turunen /
Production: Michael Purcilly

https://www.instagram.com/p/CBhoEi3FW_e/?utm_source=ig_web_copy_link
‘Another Tequila Sunrise’ – Ford Expedition 2001 (Pt 2)
Client: Ford USA / Agency: Latcha & Associates Detroit / CD: Amy Turunen /
Production: Michael Purcilly
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Long rig, dirt tracks – a photographers worst nightmare! Ford Expedition 2001 part 1 Florida keys, Everglades, Moab, Bonneville Salt Flats Analogue Archive #Photography Location – Canyonlands National Park Utah USA Micheal Purcilly our producer had been out & recced this location & shot one of these new-fangled pano things back in 2001 on his just purchased digital camera 🙂 The client loved the creative of huge landscape, small car lost in the environment, so we set about making that work. Pull out a massively long rig – 60 feet to be precise, to get this amazing vista – Shafer Canyon in all it’s glory! Imagine, a huge section of trilite and carbon fibre, 5×4 camera strapped to one end, and not the usual billiard table smooth tarmac we all love for rig shots to produce a pin sharp transparency. Rocks, gulleys and generally undulating terrain, add to the mix that it was an early morning shot, so road surface prep by the guys was started before dawn! Nailed it team, back for breakfast – Bingo! Shot on Sinar 5×4, Schneider lens, Fuji Velvia Quickload film, Polaroid, Carbon fibre rig Client – Ford USA Agency – Latcha & Associates Detroit Creative Director – Amy Turunen Production – Michael Purcilly #Ford #Expedition #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #analog #analogphotography #analogarchive #nofilter #photographyisart #artofphotography #SUV #4×4

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‘A Photographer’s Worst Nightmare!’ – Ford Expedition 2001 (Pt 1)
Client: Ford USA / Agency: Latcha & Associates Detroit / CD: Amy Turunen /
Production: Michael Purcilly
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Shot in One Bentley Flying Spur Prototype part 9 Analogue Archive #Photography Location – Valencia, Spain 2004 Client – Bentley Motors UK Agency – Connect UK Creative – Ian Boulter Analogue vs Digital… A few folks have suggested that we should resurrect the art of analogue for commercial shoots. Would love to. You may have guessed that my favourite film stock was Fuji Quickload shot on my 1969 Sinar Norma and ‘90’s Schneider optics. The only small fly in my Chardonnay is that Fuji stopped making Quickload in 2010 due to a downturn in sales. Solution – use a roll film back & 120 film on the old Sinar. Bingo we are away! Just need some Type 55 Polaroid…ah also discontinued – doh. Might have to break out the old RZ 67… This image concludes the worldwide launch Flying Spur Prototype series. All the images shot in one, no comping. Rig removal and grading in post. 5×4 full frame scans & original transparencies. Art of Photography. Crafting each image. Love it. Next up in Analogue Archive, we head to the amazing vistas of the US with Ford for some SUV action. Shot on Sinar 5×4, Schneider lens, Fuji Velvia Quickload film, Polaroid, Carbon fibre rig #Bentley #FlyingSpur #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #analog #analogphotography #analogarchive #nofilter #photographyisart #artofphotography

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‘Shot in One’ – Bentley Flying Spur Prototype (pt 9)
Client: Bentley Motors UK / Agency: Connect UK / Creative: Ian Boulter
‘Inside the Eye of Wisdom’ – Bentley Flying Spur Prototype (pt 8)
Client: Bentley Motors UK / Agency: Connect UK / Creative: Ian Boulter
‘Zen & Football’ – Bentley Flying Spur Prototype (pt 7)
Client: Bentley Motors UK / Agency: Connect UK / Creative: Ian Boulter
‘Light & Location’ – Bentley Flying Spur Prototype (pt 6)
Client: Bentley Motors UK / Agency: Connect UK / Creative: Ian Boulter
‘Half an Inch can make all the Difference’ – Bentley Flying Spur Prototype (pt 5)
Client: Bentley Motors UK / Agency: Connect UK / Creative: Ian Boulter
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Analogue Archive #Photography Bentley Flying Spur #nofilter… Bentley… part 4 Location – Valencia, Spain 2004 Client – Bentley Motors UK Agency – Connect UK Creative – Ian Boulter #nofilter are we now moving back to less ‘fakery’ in images? @craiggmca commented on yesterdays IG post…’Loving this stuff! I think a lot of the older stuff just looks so much more natural, it looks like the real thing rather than some digital stuff looking like a screenshot from Forza!’ The question is – are we heading towards a ‘Twiggy moment’ in image production?k (What I mean by that is M&S over-retouching Twiggy shots to look 30 years younger than her real age and the debacle that followed) Obviously, there are many ways to look like Forza – wether it be over Photoshopped/ CGI etc… but how do you feel about the product if you don’t believe the image is real? Do you feel conned? Are ‘authenticity & story telling’ key? Or is it OK to look like a Forza screenshot? Take one of my Mitsubishi Shogun shoots from a couple of years ago – all shot in one for real – real car, real crashing waves… Take a similar scenario – waves, rocks & sea and CGI vehicle, would this be another Twiggy moment? Would it make you question the real capability of the vehicle & would that degrade the authenticity of the brand? Thoughts? ••• https://blog.harniman.com/finding-epic-49-10-49-30-n-2-14-45-06-w/ Shot on Sinar 5×4, Schneider lenses, Fuji Velvia Quickload film, Polaroid & carbon fibre rig. #Bentley #FlyingSpur #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #analog #analogphotography #analogarchive

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‘#nofilter – are we moving back to less ‘fakery’ in images?’ – Bentley Flying Spur Prototype
(pt 4)
Client: Bentley Motors UK / Agency: Connect UK / Creative: Ian Boulter
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Analogue Archive #Photography Bentley Flying Spur Still under construction… Bentley…part 3 Location – Valencia, Spain 2004 Client – Bentley Motors UK Agency – Connect UK Creative – Ian Boulter On our previous shoot with Conti GT at the Arts Center, I had spotted this potential shot underneath the road bridge where we shot GT, at the time there was no hard surface to run a car on. Now move on 18 months to 2004 & we return. As you can see concrete surface down and bingo we are away, the shot is on! However, the security fencing is still in place – the original plan was to get the construction company to remove it for the shot, but following the tech recce we decided to keep it in, to add to the graphic and give the front of the car definition in the scene. And besides… what lay behind it was a full on building site! You don’t want a building site reflected in the sheet metal. Seen in a million cars ads since – bit like Lower Grand in LA, its gone on the photographic location roster, just without the security fencing! Shot on Sinar 5×4, Schneider lenses, Fuji Velvia Quickload film, Polaroid & carbon fibre rig. #Bentley #FlyingSpur #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #analog #analogphotography #analogarchive

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‘Still Under Construction’ – Bentley Flying Spur Prototype (pt 3)
Client: Bentley Motors UK / Agency: Connect UK / Creative: Ian Boulter
‘You can never have too much of a good thing!’ – Bentley Flying Spur Prototype (pt 2)
Client: Bentley Motors UK / Agency: Connect UK / Creative: Ian Boulter
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Analogue Archive #Photography Bentley Flying Spur You can never get too much of a good thing…Bentley…part 1 Location – Valencia, Spain 2004 Client – Bentley Motors UK Agency – Connect UK Creative – Ian Boulter The Continental GT global launch images kicked off our Analogue Archive lockdown series. You can never get too much of a good thing…Bentley… So the phone rings & Ian the CD says, we have another prototype to shoot for the worldwide launch. A couple of weeks later we were back up at Bentley HQ in the Styling Garden, a rather posh name for a concrete bunker with no roof 😉 Design Head Raul unveiled the new Flying Spur fleshing out his vision for what the new 4-door was all about. They wanted creative synergy between the Continental GT and Flying Spur, so we headed back to Valencia. The interplay of light, location & time of year always brings new options – you see things differently – fresh eyes, different light, exciting times. An example of this is the opening shot of the series, light coming down the tunnel at sunset will only do that for a couple of weeks a year. In a world before ‘spray & pray’ – if you have seen others in the Analogue Archive series, images shared here are real full frame transparency scans, shot on the trusty Sinar 5×4 – some show the film edge border – no fake film rebates transposed to digital captures here 😉 Shot on Sinar 5×4, Schneider lenses, Fuji Velvia Quickload film, Polaroid & carbon fibre rig. #Bentley #FlyingSpur #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #analog #analogphotography #analogarchive

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‘You can never have too much of a good thing!’ – Bentley Flying Spur Prototype (pt 1)
Client: Bentley Motors UK / Agency: Connect UK / Creative: Ian Boulter
‘From Civic to Southpark’ – Honda Civic (Pt 3)
Client: Honda USA / Agency: RPA LA / AB: Ginnie Assenza / Creative: Joel Hanlin
‘From Civic to Southpark’ – Honda Civic (Pt 2)
Client: Honda USA / Agency: RPA LA / AB: Ginnie Assenza / Creative: Joel Hanlin
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Analogue Archive #Photography Honda Civic Si / SiR / Type R / 2.0 i-VTEC From Civic to South Park Location – Los Angeles 2001 Client – Honda USA Agency – RPA LA Creative – Joel Hanlin Art buyer – Ginnie Assenza As you can imagine, it was a no-brainier when I was invited by ad agency RPA to travel to LA to shoot the cool new 2001 7th Gen Honda Civic Si 2.0 i-VTEC. For you petrol heads out there – you know the one with the legendary K20 engine. A tuners dream. So, a few weeks later after the three way bidding process, location scouting and pre-production, myself, assistant/rigger Jon & 5×4 kit cases landed in LA. All round cool guy Joel Hanlin was the creative on this project – no surprise he later moved along from ad agency RPA to work on cult 2000’s TV comedy cartoon series South Park. Funky dynamic rig shots were the order of the day. Preferred heights & angles were nowhere to be seen, so Joel and I filled our boots. When I look back… I’m sure you will know if you have seen others in the Analogue Archive series, images shared here are real full frame transparency scans, obviously shot on the trusty Sinar 5×4 showing the film edge border – no fake film rebates transposed to digital captures here 😉 Shot on Sinar 5×4, Schneider lenses, Fuji Velvia Quickload film, Polaroid & carbon fibre rig. #honda #hondacivic #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #analog #analogphotography #analogarchive

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‘From Civic to Southpark’ – Honda Civic (Pt 1)
Client: Honda USA / Agency: RPA LA / AB: Ginnie Assenza / Creative: Joel Hanlin
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Analogue Archive #Photography 50 years of Range Rover Adventures in Africa without GPS part 3 Location – South Africa 2001 Client – Land Rover Agency – Oakwood Creatives – Chris Jones & Neil Sims Production – Bee’s Pictures Spain A year later we found ourselves at the bottom end of Africa for another adventure with Land Rover. And boy, as always, what an experience – epic locations and helicopter tracking shots. However, despite meticulous planning, sometimes things just don’t pan out as expected… Hmmm, helicopters – not my favourite mode of transport, but a necessary ‘tool in the box’. Donning a harness and sitting on the side of a helicopter with the door removed, sounds exciting. Picture the scene – Noordhoek Beach, four cars driving in formation through the surf. Helicopter tracking sidewards up the beach with cars centre frame. Slight problem – strong winds, getting gustier by the minute and only a single engined heli. It was soon apparent we didn’t have enough power to fly side wards, jettisoned the CD, park ranger and superfluous kit to try again. Still not enough power. Plan B – call in a twin engine Bell Ranger & have another go. Apparently an ex Leics Police heli that had found its way down to SA! 3rd time lucky? Up again, this time flying straight down the beach & trying to negotiate a 90 degree turn as the four vehicles passed beneath us. Still no joy, dead calm one minute, strong gusts the next – tricky flying conditions for the pilot 200 feet off the deck, that’s what did for us – sometimes you just have to call it a day! Back to the campfire! Camera Mamiya RZ 6×7, 50mm lens, Fuji 120 roll film #landrover #freelander #rangerover #defender #discovery #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #4×4 #rangerover50years #analog #analogphotography #analogarchive

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’50 Years of Range Rover’ – Adventures in Africa w/out GPS (Pt 3)
Client: Land Rover / Agency: Oakwood / Creatives: Chris Jones & Neil Sims /
Production: Bee’s Pictures, Spain
’50 Years of Range Rover’ – Adventures in Africa w/out GPS (Pt 2)
Client: Land Rover / Agency: Oakwood / Creatives: Chris Jones & Neil Sims /
Production: Bee’s Pictures, Spain
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Analogue Archive #Photography 50 years of Range Rover Adventures in Africa without GPS part 1 Location – Morocco 2000 Client – Land Rover Agency – Oakwood Creatives – Chris Brown & Neil Sims Production – Bee’s Pictures Spain This adventure with Land Rover & the Oakwood/ Bee’s team took us to the dunes of Morocco. Imagine yourself 30 miles from the nearest tarmac road and all the eye can see is sand dunes. 50 degree heat on a pre-shoot tech recce, when you see what looks like a billowing wall of dust approaching hundreds of feet high. Local production informed us it was a sandstorm fast approaching so time to down tools but not quick enough. We were enveloped in a choking dust and boy does it get everywhere. Retreating to the safety of the production vehicles, Land Rovers of course, we started to head back to the tarmac road, but it was very slow going and soon we decided it was not sensible to try & return to base – Zak, the local fixer managed to navigate us to some huts in the middle of nowhere. It was a rough overnight refuge, with a camp of Bedouins also taking shelter – dancing round the fire, like something out of an Indiana Jones movie! During the frantic pack-up, sand had got everywhere including the camera kit, so much of the night was spent stripping the Sinar to all basic components – re calibrating everything by lamplight after the gennies cut out at midnight! The 50 degree overnight heat was incredible – a few crew opted to sleep on the roof while friend/assistant Jon tried to sleep in the shower! Happy Days! Shot on Sinar 5×4, Schneider lenses, Fuji Velvia Quickload film & Polaroid. #landrover #freelander #rangerover #defender #discovery #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #4×4 #rangerover50years #analog #analogphotography #analogarchive

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’50 Years of Range Rover’ – Adventures in Africa w/out GPS (Pt 1)
Client: Land Rover / Agency: Oakwood / Creatives: Chris Jones & Neil Sims /
Production: Bee’s Pictures, Spain
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Analogue Archive #Photography One car three continents… part three Location – India 1998 Client – Ford of Britain Agency – Y&R London Creatives – Sam Hurford & Dave Henderson Account Director – Paul Venn Ford Galaxy – You always get more in First Class By now, you know the story – early goal was to have an image on a 96 sheet billboard. Bonneville Salt Flats ✅ Alps ✅ next stop Rajasthan. Same routine, Sam & Dave called me up again & the ad layout appeared out of the fax machine – this time the concept was the car gliding serenely across water. Now this one was a ‘T4 brief’ as they were known, back when all BA long haul flew out of Heathrow T4 🙂 If you haven’t shot in India, then go – it is a unique and amazing experience. Our press ad location was Jal Mahal (Lake Palace) Jaipur and the ad narrative was First Class Travel… There was a certain irony, when we experienced train travel Indian style, sitting atop the train roof travelling across the stunning landscapes of Rajasthan. What I mean is a First Class Experience, meeting some incredible characters. Happy Days. One car, three continents…done. Shot on Sinar 5×4, Schneider lenses, Fuji Velvia Quickload film & Polaroid. #ford #galaxy #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #photographyisart #drivetastefully #analog #analogphotography #analogarchive #india #firstclasstravel

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‘One car…Three Continents…Ford Galaxy’ – (Pt 3)
Client: Ford of Britain / Agency Y&R London / Creatives: Sam Hurford & Dave Henderson /
Account Dir: Paul Venn
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Analogue Archive #Photography One car three continents… part two Location – The Alps – Switzerland & France 1995 Client – Ford of Britain Agency – Y&R London Creatives – Sam Hurford & Dave Henderson Account Director – Paul Venn Ford Galaxy – Enjoy the Rarified Atmosphere of First Class In part one, I mentioned one of my early goals was to have an image on a 96 sheet billboard. Mission accomplished with the shot on the Salt Flats. The second in this series is the Galaxy Winter Campaign image. Creatives Sam & Dave called me up & then faxed yes, FAXED the ad layout over. As was the norm back then, minimal Picasso-esque line drawing, Galaxy looking like a wedge of cheese, spiky mountains with low clouds below, appeared out of the fax machine… So, we set to work. Location options – Hawaii, Canaries or Alps. Optimistically, we opted for Hawaii, but this was not to be a ‘T4 brief’ (more on that some other time!) Dave Johnson, location scout headed for the Alps. Two weeks later, bingo – Dave sent all his scouting images to agency for our PPM meeting. Can you believe, shot on film, dashed into a 1 hr processing shop and then mounted on presentation boards & couriered to London! Location selected & permitted, fantastic – we are off to the Alps. Tech recce complete, but no snow & no cloud inversions on the horizon. Solution…we bring hundreds of tons of snow from higher up in the mountains, then put a helicopter on standby to fly to another valley if we get the nod on a cloud inversion, just in case there is no inversion at our primary location. Then we wait…and wait…for a week… At last, we get the call. We shoot the car & foreground, then five valleys away (at least 8 hrs drive) the long awaited temperature inversion, so the helicopter is the only way to travel. We fly across the mountain ranges above the cloud for 30 minutes or so to find a suitable landing spot, jump out with 5×4 camera kit and start pulling sheets of film. All wrapped & in the can, back in the helicopter – Happy Days. One car, three continents…one more to follow, last stop India. Shot on Sinar 5×4, Schneider lenses, Fuji Velvia Quickload film & Polaroid. #analoguephotography

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‘One car…Three Continents…Ford Galaxy’ – (Pt 2)
Client: Ford of Britain / Agency Y&R London / Creatives: Sam Hurford & Dave Henderson /
Account Dir: Paul Venn
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Analogue Archive #Photography One car three continents••• • Location – Bonneville Salt Flats USA 1995 Client – Ford of Britain Agency – Y&R London Creatives – Sam Hurford & Dave Henderson Ford Galaxy – Seats Available in First Class You know when you set out at the beginning of your career, you have goals/milestones/5 year plans etc…? One of my milestones was to have an image on a 96 sheet billboard. I achieved that goal in 1995 with Y&R and the Ford Galaxy – Travel First Class campaign. So. There we are on the Bonneville Salt Flats. Imagine the scene, tech recce day, 3 inches of water for 15 miles in every direction. Sudden thunderstorm – standing in water, hair up on end, electro static everywhere. But what amazing light! CD Sam and I looked at each other, said ‘better grab a camera’ – no time for the 5×4 so grabbed the 35mm instead. Paul Maloney, precision driver, walkie-talkie in hand shot off across the salt flats in the closest available Galaxy and positioned the vehicle for the shot. The rest is history…happy days. …two more continents with Galaxy to follow, next stop The Alps. Shot on Canon EOS 1N 35mm, with Canon 16-35mm f2.8, using Fuji Velvia film & no time for Polaroid! #ford #galaxy #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #photographyisart #drivetastefully #analoguephotography #analogfilm #analogphotography

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‘One car…Three Continents…Ford Galaxy’ – (Pt 1)
Client: Ford of Britain / Agency Y&R London / Creatives: Sam Hurford & Dave Henderson
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Analogue Archive #Photography How to make an Astra look dynamic… • Location The French Alps Client Vauxhall/Opel VXR/OPC 2005 Agency – McCann UK & Germany Creative Director – Nick Cooper Producer – Caspar Davies How do you make an Astra look dynamic? I read a post recently that inferred shooting super cars is difficult…REALLY…DOH… nothing could be further from the truth. Just think about this for a second – their graphic angular A-Class surfaces, single planes and relatively small curved radiuses, mean they are amongst the easiest sheet metal to shoot! If you think lighting a super car is difficult (which it seriously isn’t!) – try lighting a spoon to accentuate its shape & form, working the grads with no black holes. Concave or convex side, no matter, you’ll learn more about the techniques of lighting sheet metal from this exercise than anything else. Go on, give it a go! A very experienced Automotive CD (Stephen Glenn – Publicis London) once said to me that he didn’t want to see super cars in a folio, anyone can shoot a super car & make it look good – he said ‘the real photographic skill lies in making the average look exceptional.’ We went on to work on multiple Renault press ad campaigns together…more about that in future posts 🙂 • As with the others in Analogue Archive, the images shared here are real full frame transparency scans, showing the film edge border – no fake film rebates transposed to digital captures here 😉 • Shot on Sinar 5X4, using Fuji Velvia Quickload film, Polaroid of course, some beautiful Schneider lenses and a 40ft carbon fibre rig. Camera Sinar 5×4 Lens Schneider 75mm Carbon fibre rig 8 secs exp f16 #vauxhall #opel #VXR #OPC #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #photographyisart #drivetastefully

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‘How to: Make an Astra Look Dynamic’
Client: Vauxhall / Opel VXR / OPC 2005 / Agency: McCann UK & Germany /
Creative Dir: Nick Cooper / Producer: Casper Davies
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Analogue Archive #Photography Brave… Location The French Alps Client Vauxhall/Opel VXR/OPC 2005 Agency – McCann UK & Germany Creative Director – Nick Cooper Producer – Caspar Davies In todays world of a professional photographer, the brief is invariably to shoot for every possible use…from banners to skyscrapers, and everything in between, 96 sheet, 48 sheet, DPS, single page, the list is endless…it would take a brave client currently to agree to such strong, graphic heights and angles on a vehicle and make the shot specific for one purpose. But that is what we did••• • You are probably getting the gist now, but the images shared here are real full frame transparency scans, showing the film edge border – no fake film rebates transposed to digital captures here 😉 I always smile when I see fake film frames added in PS, as if it is some kind of badge of quality and artisan skill set… No ‘spray and pray’ 🙂 ••• • Shot on Sinar 5X4, using Fuji Velvia Quickload film, Polaroid of course, some beautiful Schneider lenses and a 40ft carbon fibre rig. Camera Sinar 5×4 Lens Schneider 75mm Carbon fibre rig 8 secs exp f16 #vauxhall #opel #VXR #OPC #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #photographyisart #drivetastefully

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‘Brave’ – Vauxhall Astra VXR
Client: Vauxhall / Opel VXR / OPC 2005 / Agency: McCann UK & Germany /
Creative Dir: Nick Cooper / Producer: Casper Davies
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Analogue Archive #Photography Location The French Alps Client Vauxhall/Opel VXR/OPC 2005 Agency – McCann UK & Germany Creative Director – Nick Cooper Producers – Caspar Davies Next stop in our ‘Analogue Archive’ we have moved to 2005 in the French Alps with the performance arm of Vauxhall – the VXR… CD Nick wanted strong, dynamic, flowing cars-at speed shots, which had by this time become my signature style. So on lands my desk a raft of fantastic layouts! Straight on the phone to a good friend of mine, Caspar, who I first met while assisting on a Vauxhall studio shoot many years earlier when he was Art Directing and had since made the jump into Production. The layouts were extremely tight as you can see & had to fit certain print ratios and crop templates, as they were commissioned for a specific use, e.g. press ad, single page, DPS, etc… you get the idea. The images shared are real full frame transparency scans, showing the film edge border – no fake film rebates transposed to digital captures here 😉 I always smile when I see fake film frames added in PS, as if it is some kind of badge of quality and skill set… Shot on Sinar 5X4, using Fuji Velvia Quickload film, Polaroid of course, some beautiful Schneider lenses and a 40ft carbon fibre rig. Camera Sinar 5×4 Lens Schneider 75mm Carbon fibre rig 8 secs exp f16 #vauxhall #opel #VXR #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #photographyisart #drivetastefully

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‘Can We Take You Higher?’ – Vauxhall Astra VXR
Client: Vauxhall / Opel VXR / OPC 2005 / Agency: McCann UK & Germany /
Creative Dir: Nick Cooper / Producer: Casper Davies
https://www.instagram.com/p/CAm0mPZnI09/?utm_source=ig_web_copy_link
‘Behind The Scenes – Volvo’ – Los Angeles
Client: Volvo S60 2004 / Agency: SCP Goteborg Sweden / Creative Dir: Johan Svantesson
https://www.instagram.com/p/CAj5uKqlst7/?utm_source=ig_web_copy_link
Volvo S60 Los Angeles, California
Client: Volvo S60 2004 / Agency: SCP Goteborg Sweden / Creative Dir: Johan Svantesson
Volvo S60 Los Angeles, California
Client: Volvo S60 2004 / Agency: SCP Goteborg Sweden / Creative Dir: Johan Svantesson
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Analogue Archive #Photography Location LA Client Volvo S60 2004 Agency – SCP Göteborg Sweden Creative Director – Johan Svantesson When the client comes to you & says that we don’t have to show the whole car…happy days! As a creative you are always striving to create something visually new and unexpected, so in the black S60 shot we decided on a very low and acute angle with the red S60 reflected in the rear door panel. More recently with my Rolls-Royce work, we have created intriguing imagery not showing the whole car – you might have seen the Phantom VIII series, just picking out body lines and details like the grille image shown in Creative Review – this showed key lines of the Pantheon grille & Spirit of Ecstasy, to convey the brand message without even needing the RR badge. Our location brief to production on the Volvo shoot was an open rooftop in LA with graphic urban architecture to give structure but to enhance and not dominate the shots. No mean feat when you also factor in needing access to get hero cars and support vehicles up on the roof. Production on this shot – all the usual that you would need on the ground…permits for the rooftop location, grip & support vehicles to the roof, catering etc…available light so no lighting trucks or wet down. The BTS images show the set up with Sinar 5×4 camera, Fuji Quickload film, Polaroids etc., etc… Camera Sinar 5×4 Lens Schneider 75mm #volvo #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #photographyisart #drivetastefully

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Volvo S60 Los Angeles, California
Client: Volvo S60 2004 / Agency: SCP Goteborg Sweden / Creative Dir: Johan Svantesson
Volvo S60 Los Angeles, California
Client: Volvo S60 2004 / Agency: SCP Goteborg Sweden / Creative Dir: Johan Svantesson
Volvo S60 Los Angeles, California
Client: Volvo S60 2004 / Agency: SCP Goteborg Sweden / Creative Dir: Johan Svantesson
Volvo S60 Los Angeles, California
Client: Volvo S60 2004 / Agency: SCP Goteborg Sweden / Creative Dir: Johan Svantesson
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Analogue Archive #Photography Location LA 710 Freeway Client Volvo S60 2004 Agency – SCP Göteborg Sweden Creative Director – Johan Svantesson As you know, I’m always up for a challenge, so when the CD comes to you & asks – ‘Can you shoot a rig shot on a freeway, with rain, in one with no comping’, well you scratch your head for a bit, chat to your producer and get to work. It soon became apparent that just a shot on a freeway would have a very linear composition, and what was really needed was some height to the shot, to add movement & speed in the sky, in the form of flyovers, on ramps etc… Creatively, one more thing to add in to the mix for the location finding brief. The location finder came up with the suggestion of the 710 freeway out of LA, which after a preliminary tech scout, bingo, nailed it – gave us the graphic composition we were looking for. So the logistical conversations started – we needed total closure, not ITC or rolling road blocks as it was a rig shot – total control was key to achieve the specific composition we had in mind. So, the layout & brief for this shot was…Volvo S60, on a freeway, in heavy rain, followed by other cars, trucks etc…all shot in one for real, on 5×4 film, shot with a Sinar. Shoot producer & friend Ricardo Capdepont made it all happen for us as always – permits to close the 710 freeway put in place, 4 water trucks, rig, riggers, police…and 20 ‘prop’ cars & trucks. We probably weren’t very popular with the local drivers, having the freeway closed for 10 hours for this shot! All in all, about 30 people on set and 20 vehicles. A massive production undertaking, like falling off a log for Mr C! Camera Sinar 5×4 Lens Schneider 75mm Carbon fibre rig 8 secs exp f16 #volvo #analogue #archive #analoguearchive #filmphotography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #photographyisart #drivetastefully

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Volvo S60 Los Angeles, California
Client: Volvo S60 2004 / Agency: SCP Goteborg Sweden / Creative Dir: Johan Svantesson
Volvo S60 Los Angeles, California
Client: Volvo S60 2004 / Agency: SCP Goteborg Sweden / Creative Dir: Johan Svantesson
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Analogue Archive Land Rover Freelander facelift 2002 Shoot location – Portugal Agency – Oakwood Creative Directors – Chris Jones & Neil Sims Moving on to 2002 – light on sheet metal & the graphic architecture highlighting the clean, crisp lines of the vehicles was now the brief. Jewel like & premium had entered the car ad vocab. The location, designed by Alvaro Siza, whose work has been described as ‘Poetic Modernism’ was selected for it’s deceptive simplicity and strength – created to represent a sheet of paper resting on two bricks. Similarly, the great part of analogue photography is it’s clarity and beautiful simplicity as well as it’s tactile quality. As you can imagine, the anticipation was intense at the lab on returning to the UK with the unprocessed film – waiting for the very first batch of test sheets on the transparencies to be processed… Loved the buzz of the 24 hour labs in London – chatting in a bar round the corner with the assistants & creatives while we waited for the film to come off. Bated breath when the lab tech appeared with the first clips and we could get a loupe on them to check sharpness on the light box. Agency CDs & clients only saw Polaroids on location, so put massive faith in the photographers skill! Put yourself in the photographers shoes in 2002… no ‘Spray & Pray’ 😉 Auto focus, object tracking and checking multiple ‘assets’ captured on a digital back were yet to be mainstream – the end result all hung on the photographers judgement. If you are interested in photography & like a challenge – have a go – get back to ‘basics’ & try analogue. You might just love it! Looking forward to new adventures and more sunrises…have a great weekend all… #LandRover #Freelander #GerryMcGovern #alvarosizavieira #pavilhao #analogue #archive #filmphotography #photography #automotivephotography #rigphotography #35mmfilm #MamiyaRZ #6×7 #sinar #5×4 #5x4camera #35mmcamera #fujifilm #polaroid #thinkdifferently #lookingback #lookingforward #harniman #photographyisart #drivetastefully

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‘Land Rover Freelander Facelift – 2002’ – Portugal
Agency: Oakwood / Creative Dirs: Chris Jones & Neil Sims
‘Land Rover Freelander Gen 1 1997’ – Namibia
Agency: Oakwood / Creative Dirs: Chris Jones & Neil Sims
WARNING: Some Landrovers were harmed in the creation of these images!
‘Land Rover Freelander Gen 1 1997’ – Namibia
Agency: Oakwood / Creative Dirs: Chris Jones & Neil Sims
‘Are We All Still Magpies?’ – Subaru Impreza WRX STi 2003 – Sapporo, Japan
Agency: Hakuhodo, Tokyo
‘Is there anything better?’ – Subaru Impreza WRX STi 2003 – Sapporo, Japan
Agency: Hakuhodo, Tokyo
‘I have a thing for Japanese Performance cars….’
Subaru Impreza WRX STi 2003 – Sapporo, Japan
Agency: Hakuhodo, Tokyo
‘We Closed Interstate 405 North in L.A. Overnight’ – Cadillac STS
Agency: Leo Burnett Detroit USA/ Creatives: Will Perry & Ron Alexander
Behind the Scenes for Cadillac USA
‘2004 USA Nationwide Billboard’ – Cadillac STS
Agency: Leo Burnett Detroit USA/ Creatives: Will Perry & Ron Alexander
‘Celebrating the craft of Photography’ – Bentley Global Launch Images 2003
Bentley Continental GT
‘Got to love analogue rig photography!’ – Bentley Global Launch Images 2003 – Spain
Bentley Continental GT
Introducing the Analogue Archive – Bentley Global Launch Images 2003
Bentley Continental GT

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