All Posts Tagged Tag: ‘Advertising’

We P3rsonalised It – Introducing the Very British MG3

We P3rsonalised It – Introducing the Very British MG3

We’ve had to keep this under wraps for a while but now it’s aired in the ad breaks of our favourite soaps (*cough) we can now reveal the magic behind the new MG3 ad. That little car spinning amongst the streets to a backing track by Elephant 12 is the result of a little photography, […]

Continue Reading —›
Rolls-Royce, Shooting a Divine Being, a Celestial Phantom that’s a Millionaire’s Christine

Rolls-Royce, Shooting a Divine Being, a Celestial Phantom that’s a Millionaire’s Christine

Always when shooting cars I picture a personality. I see a replica of something human that allows me to visualise in a different way. For the first time ever, in secrecy this week, I shot a car that didn’t have any human qualities to display. This is because it was quite simply, out of this […]

Continue Reading —›
The MG3 Adds a Touch of Mini Magic to Birmingham

The MG3 Adds a Touch of Mini Magic to Birmingham

I always love jobs that are just around the corner and now MG has invested millions in the UK studio so these gigs are becoming more frequent. After a bit of a lull the design centre has now received GBP 5 million pounds, making it the fifth largest in Britain and showing that MG are […]

Continue Reading —›
The World Around the Corner

The World Around the Corner

When the phone rings and another shoot is added to my diary my suitcase begins to pack itself. It’s got used to being assaulted as socks and gadgets are thrown at it before being zipped shut and dragged to some foreign land. Travelling has got to be one of the best perks of the job, […]

Continue Reading —›
Secret Shoots in Secure Locations – Revealed!

Secret Shoots in Secure Locations – Revealed!

Please note: ‘We’ means the royal we, such as I, Harniman and my trusty gang! Sometimes we’re lucky enough to receive covert communications from car manufacturers that reveals classified information as we’re asked to shoot at a clandestine location. These requests usually derive from some of the best car manufacturers who would like to see […]

Continue Reading —›
How to park a Nissan Qashqai amid the glass towers of Canary Wharf

How to park a Nissan Qashqai amid the glass towers of Canary Wharf

Parking in London – what a nightmare! With the stress of it I often muse how I’d like to demolish the cityscape around me and park my car where I like and however I like. If only… So that’s how I felt recently when driving at a snail’s pace around Canary Wharf, where I planned […]

Continue Reading —›
The Chevrolet Aveo; small is the new big

The Chevrolet Aveo; small is the new big

If you happened to glance at any of the New Year newspapers, I’m sure you’d be struck by almost universal apocalyptic forecasts for the year ahead; triple-dip recessions, global political upheaval, environmental collapse… dear oh dear. So 2013 is the year to think small. Small is the new big, if you like. To celebrate this […]

Continue Reading —›
Chrysler 300C, Harrison Ford and ice rinks in the Mohave Desert

Chrysler 300C, Harrison Ford and ice rinks in the Mohave Desert

If you pop Harrison Ford’s movie Firewall into Google you’ll see a YouTube clip of the Chrysler 300C driven by the actor in the film’s video promo. Chrysler spent a staggering $10 million promoting the car (and movie) on TV and online and I was hired by their ad agency to do the stills for […]

Continue Reading —›
Night shots of the Peugeot diesel hybrid on the road outside Paris

Night shots of the Peugeot diesel hybrid on the road outside Paris

Fritz Henderson, one time boss of General Motors, once opined that making petrol hybrid cars is expensive squared – but making diesel hybrids is expensive cubed. What Henderson meant was that diesel engines combined with an electric motor were just not worth the hassle to build. They were too expensive and the exorbitant costs couldn’t […]

Continue Reading —›
How a joy riding skeleton in a Lamborghini Reventon helped us win the Deus Ex: Human Revolution job

How a joy riding skeleton in a Lamborghini Reventon helped us win the Deus Ex: Human Revolution job

Not so long ago we found ourselves in the twilight world of biotech firms, super-enhanced humans and black opps teams hell bent on murder. Our task was to ensure ex SWAT hard man Adam Jensen – hired to protect scientists to carry out their dubious trade in human experimentation – was given a makeover worthy […]

Continue Reading —›