Hi Ho Savannah Lining - BTS on a CGI shoot

on April 11, 2014 -
Automotive CGI, Making of video / BTS

Hi Ho Savannah Lining – BTS on a CGI shoot

If you’ve ever thought that photography for CGI is done with a single shot my latest ‘adventure’ will show you otherwise.

HDR Environment Capture

This week I’ve been shooting the backgrounds and HDRs for a top secret car that is not even off the production line yet! It may seem a little premature but those of you who know the process, know you can never be too prepared when creating outstanding CGI work.

It’s hip to be square…?

Stuck in a Water Buffalo’s Watering Hole

This was also a bit of a reunion as working with ad agency Amp London I got to team up with my old friend Simon the Creative Head. He’s a man that I’ll never forget as he was with me when we almost drowned. Think back to the Mercedes-Benz Fighting Cloud campaign, set in the dry plains of South Africa. We were there, ready to shoot, camping out in a cracked, dry, and dusty lake bed when while we were sleeping the heavens opened and returned the bed to a fully formed lake. It took us by surprise but we managed to escape to higher ground before the elephants, hippos and big cats returned to the water hole to drink!

It’s an experience I’ll never forget and one I don’t really want to repeat. Mercedes ended up with some great shots though.

Moving on, this time we used a range of techniques to capture the right shots, some of which were thankfully a long way off the ground.

Behind the scenes – a boom with a view!

Child Cracks the Cube!

You’ll see the cube, along with a very happy child, positioning the location of the secret car, while the Hasselbad was used to capture some great high res back plate shots. The scissor lift, always a pleasure to work with, was used to capture some high POV shots.