‘Automotive Advertising Part 1’ Category
Lights, Camera, Time-lapse – Hello Yellow MG3
I’ve just finished a pretty intensive gig with an MG with multiple personalities. Just to give you a scope of the project from design data to end imagery: – Shoot 5 backplates and light domes then composite CGI cars into them. – Configurator combinations comprising: 10 colours, 10 graphic packs, 4 trim levels, 3 angles, […]
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Rolls-Royce, Shooting a Divine Being, a Celestial Phantom that’s a Millionaire’s Christine
Always when shooting cars I picture a personality. I see a replica of something human that allows me to visualise in a different way. For the first time ever, in secrecy this week, I shot a car that didn’t have any human qualities to display. This is because it was quite simply, out of this […]
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Night shots of the Peugeot diesel hybrid on the road outside Paris
Fritz Henderson, one time boss of General Motors, once opined that making petrol hybrid cars is expensive squared – but making diesel hybrids is expensive cubed. What Henderson meant was that diesel engines combined with an electric motor were just not worth the hassle to build. They were too expensive and the exorbitant costs couldn’t […]
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Monte Carlo Casino and Jaguar XF
For today’s blog I thought I’d impart some interesting facts about Monaco: – The principality is less than one mile square. – Roman Abramovich’s new yacht Streets of Monaco will cost upwards of $1 billion and is a sort of floating Monaco – boasting miniature versions of the famed Monte Carlo Casino, Hotel de Paris, […]
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Hyundai Grandeur in Venice, Texas
In many ways the Hyundai Grandeur shoot was different from my other work because Hyundai wanted me to attach my name to the pictures and the video of their latest car. Usually I remain invisible from the product; a hired gun who shoots and moves on to the next job. Essentially they asked me to […]
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Volvo – around the world in 30 days
The Volvo C30 shoot was a great experience – a lot of fun and a lot of hard work. It was also typical of how shoots have evolved since photography went digital. These days you often go to locations just to shoot a backplate, with the object – or vehicle in this case – added […]
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