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Adventure Advanced Live – ASX Press Ad shoot

The Adventure Advanced campaign ads are now released in the national press for the Mitsubishi ASX which we shot a few weeks back. It was a great campaign to work on, developing on the theme of last years ad where we shot an urban canoeist keeping pace with the ASX along the city streets.

Take a look at the blog on the 2014 campaign here.

This year the campaign features the exciting new sport of urban wakeboarding – we needed just the right venue that fulfilled the needs of both the ad campaign shoot and the event & the Waterfront at Bristol was selected – a perfect amphitheatre set up, along with the necessary smooth paved surface. It was obviously the best place around, as when we did the location find recce a few weeks prior to the shoot, it was choc full of kids riding boards!

PDF proof of the ASX Brand  Ad in 17×8 format for National Press

So prior to the shoot, the set-build began & a whole urban wakeboarding course was built over a couple of days – the guys performed some pretty cool stunts while being propelled by the fleet of ASX’s.

Take a look at this Slo-Mo video which I shot on practise day of the guys in action…

The competitors at the event were a great bunch and in no particular order were…World BoarderX champion 2014 Matt Brind, Andrew Brind, James & Ben Wanklyn, Mark Adams, Aidan Beamish and from France, Pierre-Louis Vine and Antoine Gambier.

ASX Adventure Advanced Press Ad Shoot Practise day – Instagram @harnimanphoto

Check out the ASX images on the Mitsubishi website

Watch the highlights of the Adventure Advanced Live Event below on Mitsubishi Motors UK YouTube channel

And after watching that, if you fancy having a go at mountainboarding check out the ATBA-UK website & be sure to send us some video of your progress!

Join me on Facebook and Instagram for updates & more behind the scenes.

Working out the car position on recce day – Instagram @harnimanphoto

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