All Posts Tagged Tag: ‘Automotive CGI’

C.G.I. – Capture, Generate…..Innovate!

C.G.I. – Capture, Generate…..Innovate!

For those of you with long memories, my ‘CGI journey’ started in 2004, setting up a CGI production studio AIR-CGI (Automotive Image Rendering) in 2006 and creating Ford USA’s first CGI press ad campaign for their new model, the Ford Edge. Our Mars press ad with AMVBBDO London won a Campaign Photo Award shortly after, […]

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Numbers Never Looked This Good

Numbers Never Looked This Good

You must have been living on a desert island if you haven’t seen at least one of the new Mitsubishi PHEV ads from the latest ‘Numbers Never Looked This Good’ campaign! The campaign has been running for the past couple of weeks on TV & in the press, online and digital boards in cities all […]

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‘Life In The Fast Lane’ Pro Showcase Interview

‘Life In The Fast Lane’ Pro Showcase Interview

It was great to be asked recently by Matty Graham of Practical Photography Magazine for an interview to appear in their Pro Showcase section for their April issue. Here it is! If you would like to read the entire magazine including the ‘Life In The Fast Lane’ interview online click here or head across to […]

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What’s ‘In My Bag’?

What’s ‘In My Bag’?

It was great to be asked by photography magazine ‘In My Bag‘ to share the details of the camera kit, rigs, lighting and accessories that I use for my work and some advice for budding photographers – here are a few excerpts below. To read the full article click here. To read the full article […]

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Pure Electric Performance – the Detroit Electric SP:01

Pure Electric Performance – the Detroit Electric SP:01

You may remember a few months ago I had a shoot in the city creating backplates & HDRs for a top secret car, yet to be released. To jog your memory, we worked into the night on cranes, while a cute kid played with the cube on the cobbled street? Now I can finally unveil it, as the […]

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Feeling the Heat with Technological Warfare

Feeling the Heat with Technological Warfare

Have you ever received a warning from your iPhone in the summer? *your phone is about to over heat*. It’s rare but, don’t try this at home, if you leave it in the sun for too long you’ll be shown this message. Try and pick it up and you’ll burn your fingers, thanks to the […]

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Outlander Insider Scenes to Believe

Outlander Insider Scenes to Believe

This week we’ve returned to the studio to shoot the Mitsubishi Outlander PHEV (Plug-In Hybrid Electric Vehicle for the uninitiated!). This cracking new low emission SUV combines 4WD along with electric power and the back-up of a 2 litre engine. There was no need to put it through its paces this time though as we […]

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What a Way to Ride through Spain

What a Way to Ride through Spain

After cycling from Land’s End to John O’Groats (read the blog here on that ride) and spinning round the four A’s (Aberystwyth to Aldeburgh blog here) there’s not much left of Britain that I haven’t seen from a bike seat. So this Easter, I decided to give Spain the benefit of my company, alongside my trusted cycling […]

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Hi Ho Savannah Lining – BTS on a CGI shoot

Hi Ho Savannah Lining – BTS on a CGI shoot

If you’ve ever thought that photography for CGI is done with a single shot my latest ‘adventure’ will show you otherwise. This week I’ve been shooting the backgrounds and HDRs for a top secret car that is not even off the production line yet! It may seem a little premature but those of you who […]

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From Fame to Forsaken, the Car that Gets Everywhere

From Fame to Forsaken, the Car that Gets Everywhere

I’ve been working with Mitsubishi very recently, this time shooting the Mirage. You’ll see from the pics that it’s a chirpy looking car that comes in a rainbow of colours. The brief was to shoot it in action in the city to showcase how nippy it can be. The ideal car from getting from A […]

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