‘Automotive Advertising Part 2’ Category

Adventure Advanced Live – ASX Press Ad shoot

Adventure Advanced Live – ASX Press Ad shoot

The Adventure Advanced campaign ads are now released in the national press for the Mitsubishi ASX which we shot a few weeks back. It was a great campaign to work on, developing on the theme of last years ad where we shot an urban canoeist keeping pace with the ASX along the city streets. Take a […]

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Pure Electric Performance – the Detroit Electric SP:01

Pure Electric Performance – the Detroit Electric SP:01

You may remember a few months ago I had a shoot in the city creating backplates & HDRs for a top secret car, yet to be released. To jog your memory, we worked into the night on cranes, while a cute kid played with the cube on the cobbled street? Now I can finally unveil it, as the […]

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A Honeycomb Twist for the Twizy from Renault

A Honeycomb Twist for the Twizy from Renault

Now I consider myself to be an automotive photographer. I take pictures of cars, nippy ones, sporty ones, classic ones, and of course motorbikes that catch my eye. Imagine my quandary then, when presented with this supercool bubble that even kids can drive! There’s no denying it’s a brilliant toy and if I was a […]

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The Frog’s Bollocks – Renault Sport Clio V6

The Frog’s Bollocks – Renault Sport Clio V6

I was asked by Renault Sport France to shoot images for a book on the Clio V6 being written by renowned French motoring writer and collector Gilles Bonnafous. We spent a great few days with the car, being let loose to ‘shoot at will’. At the time this came as a liberating change to the […]

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The World Around the Corner

The World Around the Corner

When the phone rings and another shoot is added to my diary my suitcase begins to pack itself. It’s got used to being assaulted as socks and gadgets are thrown at it before being zipped shut and dragged to some foreign land. Travelling has got to be one of the best perks of the job, […]

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The Chevrolet Aveo; small is the new big

The Chevrolet Aveo; small is the new big

If you happened to glance at any of the New Year newspapers, I’m sure you’d be struck by almost universal apocalyptic forecasts for the year ahead; triple-dip recessions, global political upheaval, environmental collapse… dear oh dear. So 2013 is the year to think small. Small is the new big, if you like. To celebrate this […]

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Chrysler 300C, Harrison Ford and ice rinks in the Mohave Desert

Chrysler 300C, Harrison Ford and ice rinks in the Mohave Desert

If you pop Harrison Ford’s movie Firewall into Google you’ll see a YouTube clip of the Chrysler 300C driven by the actor in the film’s video promo. Chrysler spent a staggering $10 million promoting the car (and movie) on TV and online and I was hired by their ad agency to do the stills for […]

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The Nissan Townpod and why the Dernbach studio is ideal for injured photographers

The Nissan Townpod and why the Dernbach studio is ideal for injured photographers

John Lennon once wrote: “Life is what happens to you while you’re busy making other plans”. These prophetic lines came to haunt me a couple of years ago, just as I was planning a shoot for the Nissan Townpod prototype in Germany. And I blame it all on my wife’s turnips. It was a few […]

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Bentley, Breitling and the cloak and dagger world of the Continental GT

Bentley, Breitling and the cloak and dagger world of the Continental GT

Bentley was one of those dream jobs that come round every so often. You do the shoot, the client likes it; you do another, their client likes it. The shoot leads to other jobs and the spin off can last several years. As I say, a dream job. With the launch of the Contintental GT […]

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Isuzu D-MAX: Rough tough toys for rough tough boys

Isuzu D-MAX: Rough tough toys for rough tough boys

The Isuzu shoot is one of my recent jobs. A month or so ago in early summer. The brief was tough trucks for tough times. Driven by tough guys who chew gum and get their hands dirty. So I wanted to capture a scene that was mean, moody and brittle. The appalling rain and flooding […]

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