‘Automotive Advertising Part 1’ Category

Blacklight – ‘See Design in a New Light’

Blacklight – ‘See Design in a New Light’

We shot the ‘Blacklight’ stills project with Jaguar just at the end of last year…the images and film are now released. A couple of days were spent on location at The Printworks in London with the Jaguar luxury performance SUV, the F-PACE, shooting around a custom made rig to produce the liquid droplet effect on […]

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Great Phantoms…in the studio with Eleanor

Great Phantoms…in the studio with Eleanor

In a strange turnaround, having spent most of the winter freezing out on location, most of this Spring & Summer has been spent in various car studios…and we have had the pleasure of Eleanor’s company for a major part of it. For those of you asking ‘Who on earth is Eleanor & why has she […]

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Mads Mikkelsen…Le Fantôme & The Edge

Mads Mikkelsen…Le Fantôme & The Edge

A few weeks ago, we were on location with Mads Mikkelsen in the role of Le Fantôme,  the new short film for the Ford Edge, shot in Croatia. When I say ‘short film’, it is an 8 minute long story – quite unique in car advertising terms – featuring the StarWars/ Marvel/ James Bond Scandi-Baddie […]

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‘Showing the World How It’s Done’ – Sahara press campaign

‘Showing the World How It’s Done’ – Sahara press campaign

You may remember a couple of months ago that we went on a road-trip to the Sahara for the ‘Showing the World How It’s Done’ press campaign. This journey started with the shoot cars at Mitsubishi HQ in the UK, through France, Spain, Portugal & Morocco…and back – a trip of over 5,000 miles. We were commissioned to […]

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Adventure Advanced – can the ASX Satisfy an Adrenalin Junkie in the City?

Adventure Advanced – can the ASX Satisfy an Adrenalin Junkie in the City?

This week, the Adventure Advanced press ads are released from the shoot I did with the Mitsubishi ASX, a gig with a very clear brief. You may have already seen the TV commercial that has been running, that gives a clear definition of what this crossover vehicle is portraying. Condensing an advertising message into one image […]

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Glamour & Grime – BTS on the L200 Shoot

Glamour & Grime – BTS on the L200 Shoot

I do enjoy a location shoot like this, not because of the conditions but more because of the results they create. Let me start from the beginning. I’d just returned from the heat & dust of a GMC location shoot in 100 degree temperatures in the US when this project came in. The brief – show the […]

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Jack Bauer’s Dream in My Sights

Jack Bauer’s Dream in My Sights

You’ll know already that we’ve done a lot of work with Mitsubishi. This time, we were asked to bring our skills to the new Outlander PHEV. Now, as professional as I am, with the new season of 24 and Jack Bauer being back on our screens I really couldn’t help thinking this was his dream. […]

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Consider Quadrophenia, then Add a BMW i3

Consider Quadrophenia, then Add a BMW i3

A film that’s never been rehashed, Quadrophenia is one of my faves. The London mods and rockers battling it out on the Brighton streets? What’s not to love? Cars and bikes have come a long way since then, and the gangs just aren’t the same. What would it be if they made a new movie? […]

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More than Meets the Eye

More than Meets the Eye

While we were away, downing cold beers at the top of a mountain in Spain and stripping off our cycling ‘mankinis’ in Guernsey (heaven knows why we didn’t wait for some warmer weather) the latest adverts for Mitsubishi started to appear all over the place. Of course I’d seen the finished product – we’d created […]

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Lights, Camera, Time-lapse – Hello Yellow MG3

Lights, Camera, Time-lapse – Hello Yellow MG3

I’ve just finished a pretty intensive gig with an MG with multiple personalities. Just to give you a scope of the project from design data to end imagery: – Shoot 5 backplates and light domes then composite CGI cars into them. – Configurator combinations comprising: 10 colours, 10 graphic packs, 4 trim levels, 3 angles, […]

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